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Developing Hospital Services Based on "Service Excellence" at the Pantura Regional Hospital, M.A. Sentot Patrol, Indramayu Regency Irwan Zulkifli; Agus Aribowo; Ezra Karamang
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3302

Abstract

The advancement of the information age, increasing public awareness, and increasingly fierce competition among healthcare facilities have changed the public's assessment of hospitals. Excellent service is a key factor in increasing patient and family trust and satisfaction with hospitals. With increasing public expectations and intense competition among healthcare facilities, hospitals are required to excel not only in medical services but also in the quality of non-medical services. This study aims to assess and formulate the development of a service excellence-based service system at Pantura M.A. Sentot Patrol Regional Hospital, Indramayu Regency. The study used a quantitative approach with a survey method through the distribution of questionnaires to more than 200 respondents consisting of patients and their families. Data analysis showed that communication, staff empathy, speed of service, and facility comfort significantly influence patient satisfaction levels. Based on these findings, this study recommends strengthening excellent service training, developing patient-oriented standard operating procedures (SOPs), and implementing continuous service evaluations. The implementation of these strategies is expected to increase patient satisfaction and loyalty while strengthening the hospital's positive image. The research results are expected to form the basis for recommendations in strengthening excellent service training, formulating SOPs that are oriented towards patient needs, and ongoing evaluation to increase patient satisfaction and loyalty and strengthen the positive image of the hospital.
Global Marketing and Product Innovation: Implementation Strategies Ahmad Rojikun; Irwan Zulkifli
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 2 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i2.4061

Abstract

 Global marketing and product innovation are interdependent capabilities in creating value across international markets. Global marketing provides knowledge about customer needs, competition, institutions, and distribution channels in different countries, while product innovation converts that knowledge into relevant offerings. This article analyzes the relationship between global marketing and product innovation and develops an implementation framework for firms entering or expanding in international markets. The study applies an integrative literature review of academic articles and institutional reports covering standardization and adaptation, dynamic marketing capabilities, market orientation, marketing ambidexterity, digitalization, product development, and global value chains. The analysis identifies concepts, groups findings, compares sources, and develops a thematic synthesis. The findings show that global marketing effectiveness does not depend on an absolute choice between standardization and adaptation. Performance depends on the fit between strategic decisions and customer needs, regulation, culture, infrastructure, competitive intensity, and organizational resources. Product innovation produces stronger outcomes when firms possess market-learning capability, adaptive experimentation, cross-functional coordination, digital data utilization, and portfolio management. The article proposes a six-stage implementation framework consisting of market sensing, target-country selection, standardization–adaptation architecture, product development and validation, integrated commercialization, and learning evaluation. The managerial implication is that firms need to coordinate marketing, research and development, operations, and local partners so that innovations achieve market acceptance and support sustainable international growth.
English Extracurricular Activities: Improving Students' Writing Skills at PB Soedirman 2 Islamic Vocational School Rismala Sri Hariaty; Yuliana Saridewi Kusumastuti; Irwan Zulkifli; Fauzia Rahma; Ai Renti Ratnasari
Jurnal Pemberdayaan Komunitas MH Thamrin Vol. 7 No. 2 (2025): Jurnal Pemberdayaan Komunitas MH Thamrin
Publisher : LPPM Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/jpkmht.v7i2.2872

Abstract

This community service program aimed to enhance the writing skills of vocational high school students through English extracurricular activities. The background of this activity lies in students’ low writing proficiency, as reflected in their difficulties in constructing sentences, limited vocabulary, and lack of confidence in expressing ideas. The training was conducted in four sessions involving 30 students from grades X and XI. The method employed a workshop-based learning approach that combined theoretical input, model texts, step-by-step writing practice, and peer review activities. The training materials included paragraph writing, descriptive texts, recount texts, and creative writing based on students’ interests. The results indicate improvements in students’ ability to write more coherent paragraphs, employ a wider range of vocabulary, and understand text structures appropriate to different genres. In addition, students’ motivation and confidence in writing increased due to the interactive approach and supportive feedback from facilitators. The main challenges encountered were limited vocabulary and inconsistent grammar use. Nevertheless, guided writing strategies and direct feedback enabled students to recognize and correct their mistakes. Overall, this program had a positive impact on improving students’ writing skills and strengthened the role of English extracurricular activities as a platform for fostering students’ interests and talents. For sustainability, it is recommended to implement regular weekly writing activities and initiate writing competitions at the school level.
Analysis of Syntactic Errors in English Writing by Advanced Students in the Faculty of Economics and Business Rismala Sri Hariaty; Akhmad Subkhi Ramdani; Irwan Zulkifli; Mutmainatul Mardiyah
Jurnal Inovasi Pendidikan MH Thamrin Vol. 9 No. 1 (2025): Jurnal Inovasi Pendidikan MH Thamrin
Publisher : LPPM Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/jipmht.v9i1.2793

Abstract

English is crucial for university students because it provides access to a wide range of academic resources and global knowledge. This study aims to analyze the types and frequency of syntactic errors in English writing by advanced students at the Faculty of Economics and Business. The research method used was a combination of qualitative and quantitative descriptive methods, with an error analysis approach. Data were obtained from academic essays written by 30 final-year students. The analysis showed that the most frequent syntactic errors were errors in the use of complex sentence structures, subject-verb imbalances, tense errors, and inappropriate use of conjunctions. The main factors causing these errors were a lack of in-depth understanding of English grammar rules and the influence of the structure of their first language (Indonesian). Furthermore, most students lacked formal experience in academic writing training, so they tended to translate directly from Indonesian and use tools such as Google Translate. Although some students made improvements, such as rereading their writing or using grammar-checking applications, these efforts were not consistently implemented. These findings are expected to provide evaluation material for academic English teaching, particularly in strengthening grammar aspects at the university level. This study also recommends error analysis-based learning strategies to improve students' writing skills.