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All Journal Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan
Sari, Rora Puspita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Implementing Portal iHCMS on Employee Satisfaction Moderated by Electronic Service Quality Saepulloh, Ade; Sari, Rora Puspita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3886

Abstract

The implementation of an information technology based human resource management system is a strategic element in improving the effectiveness of human resource management and employee satisfaction. This study aims to analyze the effect of the implementation of the iHCMS Portal on employee satisfaction with the quality of electronic services as a moderating variable. This study used 348 permanent employees of PT Biofarma as active users of the iHCMS Portal. Data were collected through online questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM PLS). The study’s result indicates that the implementation of Portal iHCMS has a positive and significant effect on employee satisfaction. In addition, the implementation of Portal iHCMS has a positive effect on the quality of electronic services, and the quality of electronic services has a significant effect on employee satisfaction. Other findings indicate that the quality of electronic services strengthens the relationship between the implementation of Portal iHCMS and employee satisfaction. The implementation of Portal iHCMS, both directly and indirectly through the moderating role of electronic service quality, has been shown to have a positive contribution to increasing employee satisfaction. This study provides recommendations for organizations to optimize the implementation of Portal iHCMS by ensuring adequate electronic service quality.
The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Sari, Rora Puspita; Putra, Fajar Kusnadi Kusumah; Maemunah, Ita; Dianawati, Nenden
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.
Co-Authors Fajar Kusnadi Kusumah Putra Maemunah, Ita Nenden Dianawati Saepulloh, Ade