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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Asia-Pacific Management and Business Application Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Nenden Dianawati
NHI Bandung Tourism Polytechnic
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Developing River Tourism in Palangka Raya Municipality Central Kalimantan Province Nenden Dianawati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1982

Abstract

Developing River Tourism in Palangka Raya Municipality Central Kalimantan Province. Currently river tourism is increasingly developing in various regions in Indonesia aside from maritime. Kalimantan Island as the largest island in Indonesia possess abundant potential including the river and it trigger the Regional Government, especially Palangka Raya Municipality in drafting Regional Regulations on Tourism Strategic Areas (KSP). This guideline however, has not fully functionate as their reference in developing tourism destinations in the Capital City of Central Kalimantan Province. This research aiming to provide practical guidance in developing a tourism destinations in KSP 2 Tumbang Tahai which is the focus of the main river tourism activities, with education and conservation as development theme. Qualitative research methods are conducted to identify the potentials by applying previous research approaches that exert parameters of river tourism resources, tourist activities, quality of riverbanks, as well as facilities and infrastructure. The results of the study revealed the availability of the four parameters in preparing recommendations on physical aspects development including zoning layout. In the future, this research is best continued by reviewing non-physical aspects in sharpening analysis and reconcile recommendations, so that the Regional Government has a set of tools in establishing work plans to improve the quality of river tourism in Palangka Raya, becoming Indonesia's leading tourism icon.   
The Implementation of Guidelines for Cleaning, Health, Safety, and Environmental Sustainability of Homestay/Tourism’s Pondok in Pandanrejo Village, Purwekorto, Central Java Ratih Pitria Purnamasari; Nenden Dianawati; Ita Maemunah; Dody Affandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4822

Abstract

The development of tourist villages is one of the efforts to grow local entrepreneurial potential, diversify tourism products, support the local community's economy, and revitalize local culture. One of the tourist villages that can be developed into a tourist destination is Pandanrejo Village, Purworejo, Central Java.Pandanrejo is one of the tourist villages that is included in the top 50 best tourist villages in Indonesia which is assessed by the Ministry of Tourism and Creative Economy. To support the sustainability of tourist villages, this research was carried out as a measuring tool as a reference for control in the application of health protocol standards Cleanliness, Health, Safety and Environmental Sustainability (CHSE) to prevent the spread of the COVID-19 outbreak, especially in Homestays located in Pandanrejo Tourism Village, Purworejo Regency, Central Java. This health protocol standard refers to the bookGuidelines for the Implementation of Hygiene, Health and Environmental Sustainability Homestay / Pondok Wisata issued and published by the Ministry of Tourism and Creative Economy. This guidebook is intended for the tourism industry in preparing products and services that are clean, healthy, safe, and environmentally friendly during the Covid-19 pandemic. The research method used is a survey method for the application of general and specific guidelines according to the CHSE health protocol. The research team also used interview and observation methods to obtain the necessary.
The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Rora Puspita Sari; Fajar Kusnadi Kusumah Putra; Ita Maemunah; Nenden Dianawati
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.
Organization Readiness For ICT Implementation In In-House Hotel Booking Systems (Study Case: Zest Hotel Sukajadi) Jahida, Haifa Aliya; Lestari, Yuliani Dwi; Dianawati, Nenden
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7946

Abstract

Hotels are increasingly exploring digital transformation by developing in-house booking systems as an alternative to Online Travel Agencies (OTAs). While OTAs enhance market reach and occupancy rates, their high commission fees and limited pricing control impact revenue management. Additionally, technical issues such as data synchronization errors create operational inefficiencies. To mitigate these challenges, some hotels, like Zest Hotel, implement hybrid systems that integrate both OTA and direct booking methods to improve system compatibility and customer engagement. Using qualitative research methods and NVivo for thematic analysis, this study identifies seven key factors influencing ICT adoption in hotels: leadership management, employee competence, organizational culture, structure, resource allocation, strategic alignment, and innovation. Despite limitations in scope, the findings provide a framework for understanding ICT adoption in hotel booking systems. Future research could explore trends such as cybersecurity, artificial intelligence, hotel segmentation, and business sustainability.
The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Sari, Rora Puspita; Putra, Fajar Kusnadi Kusumah; Maemunah, Ita; Dianawati, Nenden
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.
Co-Authors Dody Affandi Fajar Kusnadi Kusumah Putra Ita Maemunah Jahida, Haifa Aliya Maemunah, Ita Ratih Pitria Purnamasari Rora Puspita Sari Sari, Rora Puspita Yuliani Dwi Lestari