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All Journal Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Patricia Miranda Kinanti1 Miranda Kinanti
Universitas Siber Indonesia

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PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PRODUK DEPOSITO DI PT BANK SEABANK INDONESIA Patricia Miranda Kinanti1 Miranda Kinanti; Siti Nuryati; Kusnandar Kusnandar
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Abstract

This study aims to analyze the influence of Promotion and Service Quality on Customers Decision to Use Seabank’s Deposit Products. The research method employed a quantitative approach by distributing questionnaires to Seabank’s Deposit Cutomers in Central Jaakarta. The population for this study consisted of Seabank’s Deposit Cutomers in Central Jakarta with a sample of 120 (one hundred twenty two) respondents. The sample was selected using the simple random sampling method. Data were collected through questionnaires and analyzed using multiple linear regression data analysis method. The research findings indicate that there is a significant influence of promotion and service quality on customers secision to use deposit products, based on the results of the F test, a significance value of 0.000 (0.000 < 0.05) was obtained and the calculated F value was > F table (670.496 > 3.07). So it can be concluded that Ha is accepted and Ho is rejected.   Keywords: Promotion, Service Quality, Customer’s Decisions
Co-Authors Kusnandar Kusnandar Siti Nuryati