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All Journal Populer: Jurnal Penelitian Mahasiswa
Sumaryadi Sumaryadi
Politeknik Pariwisata NHI Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Perencanaan Model Produk Wisata Edukasi Kampus Berbasis Experience-Based Tourism di Kota Bandung Yayang Anggrenesia Mutiata; Sumaryadi Sumaryadi; Sukmadi Sukmadi
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.4753

Abstract

This study aims to develop a campus-based educational tourism product model grounded in experience-based tourism in Bandung, a city with a high concentration of higher education institutions and strong potential for educational tourism development. However, current campus visit activities remain conventional, are not yet organized into structured tourism packages, and have not fully incorporated immersive experience design. This study adopts an action research approach consisting of iterative cycles of planning, action, observation, and reflection, allowing the researcher to both design and test the model through pilot implementation of tourism packages, while collecting data through interviews, field observations, and documentation for continuous improvement. The findings produce a product planning model that integrates cognitive, affective, sensory, and conative dimensions across each stage of the tourist customer journey. This model is expected to support higher education institutions in strengthening institutional promotion while also offering a practical and adaptive innovation for the tourism industry in Bandung.
Co-Authors Sukmadi Yayang Anggrenesia Mutiata