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PENGARUH CITRA OBJEK WISATA TERHADAP WORD OF MOUTH COMMUNICATION DI KEBUN RAYA BOGOR Sukmadi Sukmadi
Jurnal Ekonomi Vol 23 No 01 (2014): [Jurnal STEI Ekonomi - JEMI] Vol. 23 No. 01 (Juni - 2014)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v23i01.41

Penelitian ini bertujuan untuk mengetahui dan menganalisiscitra objek wisata, word of mouth communication dan pengaruh citra objek wisata terhadap word of mouth communication di Kebun Raya Bogor.Metode penelitian yang digunakan ialah penelitian penjelasan pada 60 wisatawan yang berkunjung pada objek wisata Kebun Raya Bogor secara kebutulan dengan menggunakan analisis regresi.Hasil penelitian menunjukkan bahwa citra objek wisata Kebun Raya Bogor berada dalam kategori baik. Hal tersebut dapat dilihat dari segi personality, reputation, value dan identity destination. Dilihat dari personality maka wisatawan cukup memahami dengan baik karakteristik dari objek wisata Kebun Raya Bogor. Dari aspek reputation maka objek wisata Kebun Raya Bogor memiliki reputasi yang baik di mata para wisatawan. Kemudian dari aspek value maka wisatawan mempunyai persepsi bahwa nilai-nilai atau budaya pada objek wisata secara umum dapat mendorong kemajuan yang lebih baik lagi. Sementara itu, pada aspek destination identity maka objek wisata memilki identitas perusahaan yang baik yang berperan penting dalam meningkatkan promosi pada wisatawan.Word of mouth communication berada dalam kategori baik. Hal ini dapat dilihat dari WOM Intensity dan Positive Valence WOM yang cukup sering dilakukan oleh pengelola objek wisata untuk mengenalkan objek wisata pada wisatawan. Dari aspek negative valence WOM maka wisatawan mengemukakan hal-hal yang bersifat negatif sebagai masukan pada objek wisata. Selain itu, dilihat dari WOM content maka isi pesan yang disampaikan oleh pengelola objek wisata mengungkapkan keistimewaan objek wisata. Selanjutnya, citra objek wisata memiliki pengaruhterhadap word of mouth communication sebesar 68,3%

ANALISIS KUALITAS DAYA TARIK WISATA DESA ALAMENDAH ANALISIS KUALITAS DAYA TARIK WISATA DESA WISATA ALAMENDAH Wisnu Bawa Tarunajaya; Sukmadi Sukmadi; Haryadi Darmawan; Andar Danova Goeltom; Violetta Simatupang
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis kualitas daya tarik wisata Alamendah dan implikasinya terhadap pengelolaan daya tarik wisata. Melalui metode survei dan wawancara dengan wisatawan yang berkunjung ke desa wisata Alamendah, penelitian ini mengumpulkan data tentang persepsi wisatawan terhadap pengalaman wisata, kualitas layanan, kualitas produk fisik wisata, dan keberlanjutan daya tarik tersebut. Temuan penelitian menunjukkan bahwa pengalaman wisata yang memuaskan merupakan faktor kunci dalam menentukan kualitas daya tarik wisata Alamendah. Wisatawan memberikan penilaian positif terhadap pelayanan yang diberikan oleh pengelola, termasuk keakuratan informasi, keramahan staf, dan respon cepat terhadap kebutuhan wisatawan. Kualitas produk fisik wisata juga menjadi faktor penting dalam menciptakan pengalaman yang memuaskan, termasuk kebersihan, keamanan, dan ketersediaan fasilitas yang memadai. Selain itu, penelitian ini menunjukkan bahwa pengelola perlu memperhatikan keberlanjutan daya tarik Alamendah di masa yang akan datang. Wisatawan mengharapkan adanya upaya pelestarian alam, pengelolaan yang bertanggung jawab terhadap sumber daya alam, serta partisipasi masyarakat lokal dalam pengambilan keputusan terkait pengelolaan daya tarik wisata. Keberlanjutan menjadi faktor penting dalam menjaga daya tarik wisata Alamendah agar tetap menarik bagi wisatawan di masa mendatang. Hasil penelitian ini memberikan wawasan penting bagi pengelola daya tarik wisata dalam meningkatkan kualitas daya tarik wisata Alamendah. Diperlukan upaya untuk terus meningkatkan pengalaman wisatawan melalui penyediaan layanan yang mengesankan dan kualitas produk fisik wisata yang baik. Selain itu, perhatian terhadap keberlanjutan daya tarik tersebut akan menjadi aspek penting dalam menjaga keberlangsungan daya tarik wisata dan memenuhi harapan wisatawan di masa yang akan datang.

Pengaruh Entertainment dan Informativeness terhadap Keputusan Berpartisipasi dalam Mengikuti Event Talks Vanda Nirma Audita; Moch Liga Suryadana; Sukmadi
Journal of Event, Travel and Tour Management Vol.3 No.1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i1.1267

Indonesia Event Industry Council (IVENDO) in 2020 showed that 43% of events were canceled and 48% were postponed during the pandemic. One of the innovations that are considered to be able to provide solutions for the current event industry is virtual events. One that adapts the implementation of virtual events is the convention and event management study program from the Bandung NHI Tourism Polytechnic which applies practical activities by implementing virtual events. The event held is a webinar series with the name event talks. This study aims to examine the effect of the entertainment variable and informativeness variable on the decision to participate in event talks. This research was conducted with a quantitative approach by distributing questionnaires to 165 respondents from year 2022 who had participated in event talks using a purposive sampling technique. The theory used is the entertainment theory of Horner (2005), the theory of informativeness from Suyanto (2000), and the theory of participating decisions from Allen (2011). The results of the study explain that entertainment and informatics significantly influence the decision to participate in event talks by 37.6% while the remaining 62.4% is influenced by other variables not examined in this study. Thus, in the future, the organizers can pay attention to aspects of other variables that can be an attraction for potential participants.

Strategi Pengembangan Wisata Berbasis Kearifan Lokal pada Desa Wisata Pagerharjo Kecamatan Samigaluh Kabupaten Kulon Progo Yogyakarta Sukmadi Sukmadi; Faisal Kasim; Violetta Simatupang; Andar Danova L. Goeltom; Indra Saftara
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 1 No. 1 (2020)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v1i1.356

This study aims to identify and analyze tourism development strategies based on local wisdom in the tourism village of Pagerharjo, Samigaluh District, Kulon Progo Regency, Yogyakarta. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) The potential of local wisdom that can be packaged and developed as a tourist attraction in the Tourism Village of Pagerharjo is mutual cooperation, nguri-uri oral traditions, suronan, reog cultural traditions, jathilan, incling, angguk, campur sari, kethoprak, puppeteer and what is characteristic is the lengger tapeng dance, while from a culinary perspective there is taro leaf butyl, geblek, which can still be witnessed and enjoyed today; (2) Aspects that must be considered in planning tourism development in the Tourism Village of Pagerharjo are (a) the low level of community human resources in the development of tourism villages; (b) Poor tourism village institutional governance; (c) Low optimization of local products (food, crafts, arts); (d) The absence of participatory planning in the development of tourism villages; (3) The supporting factors for the development of tourism based on local wisdom in the Tourism Village of Pagerharjo include the community culture that has been attached to the attitude of courtesy and hospitality to anyone who comes. While the inhibiting factors include the absence of a blueprint for mapping the tourism potential in Pagerharjo village, community empowerment from upstream to downstream which has not been running and communication factors between the community, village government and all elements involved in it need to be improved so that harmonious communication is formed.

Maggot-Based Circular Agriculture for Economic Strengthening and Sustainable Waste Management in Kertawangi Tourism Village, West Bandung Regency M. Rizki Fauzy; Minati Putri Larasati; Rian Andani; Dede Rusnadi; Sukmadi; Wawan Gunawan
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i2.1092

Absract The growing volume of organic waste in tourism villages poses a significant challenge to sustainable tourism development. Kertawangi Tourism Village in West Bandung Regency, as a community-based tourism destination, faces the problem of unmanaged household organic waste accumulation. This study aims to analyze the implementation of a circular agriculture dissemination and training program based on Black Soldier Fly (BSF) maggot cultivation, aimed at strengthening the local economy and promoting sustainable organic waste management. The study employed a descriptive qualitative approach using participatory observation, in-depth interviews, activity documentation, and direct involvement in program implementation. Findings indicate that practice-based training effectively enhanced community understanding of circular economy principles, BSF cultivation techniques, and value-added organic waste management. The program also promoted environmental awareness, created green entrepreneurship opportunities, and demonstrated potential for developing Kertawangi Tourism Village into an environmental education tourism destination within the community-based tourism framework. The study concludes that BSF maggot cultivation can serve as a replicable community-based organic waste management model, contributing to circular economy development and sustainable tourism at the village level. Keywords: Black Soldier Fly, Circular Economy, Community Empowerment, Organic Waste Management, Sustainable Tourism, Tourism Village

Penguatan Kapasitas Digital UMKM Desa Wisata Melalui Pelatihan Digital Marketing di Desa Cipada, Bandung Barat Disya Shafa Azizah; Andi Suwandi; Falah Muhammad Abdan Syaqura; Pauzy Try Suryadi; Zulfa Faadyah; Sukmadi; Wawan Gunawan
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 2 (2026): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v5i2.184

Tourism villages are a strategic instrument for equitable economic development in Indonesia, yet many, including Cipada Tourism Village in West Bandung Regency, remain constrained by limited digital literacy and the absence of an integrated digital marketing ecosystem. This community service activity aimed to strengthen the digital capacity of micro, small, and medium enterprises (MSMEs) in Cipada through digital marketing training and the development of an integrated marketplace, desawisatacipada.com. Held on 19 May 2026 and involving 26 participants, the activity combined situational analysis, two training sessions on smartphone product photography and marketplace operation, hands-on assistance, and observation-based evaluation, and marked the soft launch of the marketplace. The results indicate that the training broadened participants' understanding of digital visual marketing and online selling. At the same time, the marketplace provides a shared economic space that supports the village's sustainable economic competitiveness.

Penguatan Kapasitas Digital UMKM Desa Wisata Melalui Pelatihan Digital Marketing di Desa Cipada, Bandung Barat Disya Shafa Azizah; Andi Suwandi; Falah Muhammad Abdan Syaqura; Pauzy Try Suryadi; Zulfa Faadyah; Sukmadi; Wawan Gunawan
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 2 (2026): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v5i2.184

Tourism villages are a strategic instrument for equitable economic development in Indonesia, yet many, including Cipada Tourism Village in West Bandung Regency, remain constrained by limited digital literacy and the absence of an integrated digital marketing ecosystem. This community service activity aimed to strengthen the digital capacity of micro, small, and medium enterprises (MSMEs) in Cipada through digital marketing training and the development of an integrated marketplace, desawisatacipada.com. Held on 19 May 2026 and involving 26 participants, the activity combined situational analysis, two training sessions on smartphone product photography and marketplace operation, hands-on assistance, and observation-based evaluation, and marked the soft launch of the marketplace. The results indicate that the training broadened participants' understanding of digital visual marketing and online selling. At the same time, the marketplace provides a shared economic space that supports the village's sustainable economic competitiveness.

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