<![CDATA[This research aims to analyze the integration of artificial intelligence (AI)-based Search Engine Optimization (SEO) strategies by a digital marketing practitioner to enhance the organic visibility of local MSME halal commodities on the Shopee marketplace. Utilizing a descriptive qualitative single-case study design, data was collected through an in-depth interview with an SEO practitioner in Pekalongan and an evaluation of a specific MSME client's Shopee analytic dashboard during a one-month observation period. The findings reveal that AI acts as a critical "translator" bridging human search intent and algorithmic logic. Through precise prompt engineering for long-tail keyword extraction, title reconstruction, and copywriting, the intervention successfully resolved the product's baseline algorithmic blindness. Based on practitioner-reported observations, this metadata restructuring yielded a substantial surge in top-of-funnel search impressions and improved organic rankings for niche keywords without paid advertising costs. Normatively, AI-based SEO serves as a preventive tool for Hifz al-Mal (wealth protection) by mitigating the risk of inefficient promotional spending. However, a primary limitation is the study's exclusive focus on top-of-funnel visibility indicators for a single product listing, which does not guarantee actual financial sales conversions or broad market success, limiting its generalizability. This study provides an exploratory technical case note demonstrating how artificial intelligence can be democratized at the micro-economy level via third-party practitioners, protecting local halal products from algorithmic marginalization.]]>
