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Wijayanti, Nova Indah
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis of Gen Z’s Interaction with Digital Voice Assistant using TAM Approach Wijayanti, Nova Indah; Putri, Donna Benitya; Salindeho , Vanesa Gabriela
Media Komunikasi FPIPS Vol. 23 No. 2 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mkfis.v23i2.85445

Abstract

This study aims to investigate Generation Z's readiness to utilize new technology in the field of Digital Voice Assistants for application to hotel services. This research employs a descriptive approach with a quantitative methodology, utilizing a survey method to assess the optimization of Digital Voice Assistants among Generation Z. The analysis was conducted based on three concepts of the Technology Acceptance Model (TAM), which encompasses four indicators: perceived usefulness, perceived ease of use, attitude towards use, and behavioral intention. The results indicated that perceived usefulness had a mean score of 3.9, perceived ease of use had a mean score of 3.8, attitude toward use had a mean score of 3.8, and behavioral intention had a mean score of 3.5, suggesting that all indicators demonstrated high scores based on reference values. The implications of this research suggest that Generation Z can accept DVA technology for potential implementation in hotel services.
Tingkat Pengetahuan Pustakawan terhadap Brand Identity Perpustakaan Wijayanti, Nova Indah; Mustar, Maniso
Jurnal FPPTI Vol. 2, No. 1 (2023): Juli 2023
Publisher : Forum Perpustakaan Perguruan Tinggi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59239/jfppti.v2i1.27

Abstract

Libraries, as educational and cultural institutions, face various challenges and changes. One of the ways to enhance the reputation of libraries is through branding as a reliable access to information. Library branding goes beyond more than identity or a level of awareness. It aims to improve the continuous experience of library users. Brand identity is often perceived primarily through visual aspects such as logos, colors, shapes, and visual identification. Vision, Mission, core values, organizational culture, and competencies are vital elements of the internal component of corporate branding. This study examined librarian’s knowledge levels regarding brand identity using three corporate communication elements: communication, behavior, and symbolism. The total population is more than 100 with a confidence level of 90% and a 10% margin of error, namely 40 librarians—data collection targeting librarians and the staff in a university library. The validity test results were from 15 questions; 13 were valid, and 2 were invalid. The reliability test stated that this study was reliable. The results showed that the level of knowledge of librarians for communication got a score of 3,92, which means high. Behavior got a score of 4,47, which means very high, and symbolism got a score of 3,57, which means high. The mean total score is 3,57, which is high. The conclusion is that the librarian’s level of knowledge about brand identity is high. The most influential factor for internal brand identity in this study is behavior.
Co-Authors Donna Benitya Putri, Donna Benitya Mustar, Maniso Salindeho , Vanesa Gabriela