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All Journal Jurnal Optimasi Sistem Industri DeReMa (Development Research of Management) Jurnal Manajemen Journal of Management and Business Review Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Udayana Journal of Law and Culture Owner : Riset dan Jurnal Akuntansi Jurnal Manajemen Informatika Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Mantik Jurnal Inovasi Pendidikan Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management AMAR (Andalas Management Review) Ilomata International Journal of Management Agrimansion: Agribusiness Management & Extension Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Agroteksos Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Journal Research of Social Science, Economics, and Management Paradoks : Jurnal Ilmu Ekonomi

Hafiz Rahman

Universitas Andalas

Author-ID : 1132950

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Analisis Faktor Knowledge Inertia Sebagai Anteseden Penciptaan Daya Saing Individu Wirausahawan Honesty Sinurat; Hafiz Rahman; Donard Games
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.242

The purpose of this study is to explore the existence of knowledge inertia as an antecedent of creating individual competitiveness for nascent entrepreneurs and mature entrepreneurs. As well as what are the differences between nascent and mature entrepreneurs regarding mastery of knowledge and facts regarding the existence of knowledge inertia. This research uses a qualitative method using the comparative case studies method which aims to obtain a clear picture of a problem, which focuses on collecting data or information on objects. The results of the research findings and the results of the analysis of Project Map NVivo 12 plus, nascent entrepreneurs are more likely to experience inertia due to limited capital, limited human resources, fear of trying new things, lack of business relationships, lack of employee competency, and limited experience because they are still beginners in running their business. Meanwhile, mature entrepreneurs have a smaller tendency of inertia compared to nascent entrepreneurs. This is because as an old player and more experienced in maintaining the stability of its business so that it focuses more on maintaining its competitive position by having to be able to adapt to the times to achieve competitive advantage.

Enhancing Operations for Sustainability in Indonesian SMEs through Climate Change Awareness and Business Orientation Hafiz Rahman; Sri Oktavia; Niyanta Shetye; Winny Leocade Sedjiro Azonhoumon
Jurnal Optimasi Sistem Industri Vol. 23 No. 1 (2024): Published in July 2024
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

This study aims to identify the level of climate change awareness among small-medium scale entrepreneurs (SMEs) and to investigate its impact on future business orientation, with individual self-perception acting as a mediating variable. Addressing a significant gap in the literature, this research explores the reciprocal influence between SMEs and climate change—an area previously underexplored. Conducted in West Sumatra, Indonesia, this study employs a quantitative causal analysis approach using Structural Equation Modelling-Partial Least Squares (SEM-PLS) for robust analysis. The findings indicate that while awareness and self-perception of climate change among SMEs are low, they significantly influence potential changes in business orientation. The study reveals that although many SMEs possess a high level of educational attainment, this does not necessarily translate into heightened awareness or self-perception regarding climate change. This disconnect underscores the critical role of tailored educational initiatives and support systems to bridge the gap between knowledge and action. Additionally, the study finds that SMEs often prioritize immediate financial stability over long-term environmental sustainability, driven by the necessity to meet daily operational demands. These results underscore the urgent need for pre-emptive government policies to guide SMEs toward sustainable practices. Effective interventions should include financial incentives, technical assistance, and educational programs designed to enhance climate change awareness and capabilities among SMEs. Furthermore, this study contributes to the field of industrial engineering by identifying opportunities to optimize SME operations. By integrating environmental sustainability into business strategies, SMEs can enhance their resilience and competitiveness while contributing to broader environmental goals. This research advances the understanding of the dynamic interplay between SMEs and climate change, providing a foundation for future studies aimed at promoting sustainable industrial practices.

Consumer Insights for Optimization of Industrial Systems: The Case of Consumers’ Greenwashing Perception in Adopting Single-Use Plastics Products in Padang City Hafiz Rahman; Nurul Marliza Putri Hesti; Donard Games; Niyanta Shetye
Jurnal Optimasi Sistem Industri Vol. 24 No. 2 (2025): Published in December 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

This study explicates the impact of consumer perceptions of greenwashing on the purchase intentions of single-use plastic products, specifically bottled still water and soft drinks, within the context of growing sustainability concerns. The objective is to understand how these perceptions influence consumer decisions and how the insights can inform the optimization of industrial practices related to packaging and marketing. Using a quantitative explanatory design, data was collected from no less than one hundred and sixty-eight respondents in Padang City through direct and online surveys. The sampling method is the Non-Probability Sampling method with a Purposive Sampling approach and it is directed to individuals who meet the following criteria: (1) minimum age of 17 years old; (2) domicile in Padang City; and (3) individuals or households who know bottled water and soft drinks brand. The data analysis, conducted via Structural Equation Modelling (SEM) using SmartPLS, reveals that negative perceptions of greenwashing significantly reduce purchase intentions. However, positive word-of-mouth can mitigate these effects, leading to a higher likelihood of purchase. The findings highlight the critical role of environmental awareness in shaping consumer behavior and suggest that companies should prioritize authentic sustainability practices which could be in terms of third-party certification to maintain consumer trust and optimize their product strategies. Companies are expected to be able to do business responsibly, by paying attention to the end-to-end production process that has minimal waste and minimal impact on the environment, through the development of more environmentally friendly products and optimization of waste management programs. Third-party certifications may be useful to support this effort.

EKSPLORASI FAKTOR PENGHAMBAT DALAM MENGADOPSI GREEN MARKETING PRACTICES PADA IKM RENDANG DI KOTA PADANG Nadya Aulia; Maruf; Hafiz Rahman
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.556

The purpose of this study is to explore the inhibiting factors in the implementation of green marketing practices in rendang SMEs in Padang City. This study uses a qualitative method that aims to obtain a clear picture of a problem, which will be focused on collecting data or information on the object. The results of the research findings and the results of the NVivo 12 plus Project Map analysis, various obstacles felt by SMEs actors to implement green marketing practices, namely government regulations, resources, organizational management, costs and awareness. This is due to the lack of involvement in long-term environmental concerns when producing products. In general, SMEs in rendang businesses focus more on the taste of food, product durability and good quality to reach consumers. In this case, there is no involvement in environmental aspects to minimize environmental impacts ranging from products, production sites, and price to product promotions.

STUDI EKSPLORASI PALMISTRY DAN FINGER PRINT SEBAGAI GAMBARAN INDIVIDUAL PERSONALITY DALAM POLA ENTREPRENEURIAL DECISION MAKING Malikah Luqiana Varini; Hafiz Rahman; Rahmi Fahmy
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.682

This research explores how individual entrepreneurs' personalities can be mapped through palmistry and fingerprint analysis to understand their decision-making patterns. Using an exploratory qualitative approach, this study identifies the linkages between these biometric characteristics and decision-making methods, such as effectuation and causality. The results show that certain patterns in palmistry, such as hand types (fire, earth, air, and water) and life lines, and fingerprints, such as loop, arch, and whorl patterns, provide significant insights into entrepreneurs' personalities. For example, fire hand types reflect courage and creativity, which encourage innovative decisions, while earth hand types are more conservative, favouring stability and planning. The fingerprint patterns also provide additional insights into the personality dimensions that influence how entrepreneurs deal with business challenges.

E-COMMERCE ADOPTION AS A COMPETITIVE CATALYST FOR MSMES: INSIGHTS FROM DIGITAL TRANSFORMATION IN EMERGING ECONOMIES Meilisa Meilisa; Hefrizal Handra; Hafiz Rahman; Febriandi Prima Putra
JURNAL AGRIMANSION Vol 27 No 1 (2026): Jurnal Agrimansion April 2026
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v27i1.2007

This study investigates e-commerce adoption among Micro, Small, and Medium Enterprises (MSMEs) in emerging countries like Indonesia, where urban centers are rapidly expanding and digital economies are growing. Using Pekanbaru City as a case study, the research highlights persistent challenges that hinder e-commerce growth in these markets. A Technology-Organization-Environment (TOE) framework is developed to identify key factors influencing MSMEs’ decisions to adopt e-commerce platforms. The study analyzes variables including human resources and organizational awareness, compatibility and relative advantage, as well as market pressure, digital readiness, and government support. Primary data from 110 MSMEs in Pekanbaru were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings show that relative advantage, human resource capacity, and government support significantly affect e-commerce adoption, while compatibility, awareness, and market readiness do not. These insights offer theoretical and practical guidance for policymakers and business leaders aiming to accelerate digital transformation. Ultimately, the study presents a policy framework to promote sustainable and equitable economic growth by enabling MSMEs in developing urban areas to adopt digital technologies effectively.

Konstruksi Perceptual Fallacy terhadap Class-Mobility Nadia Azzahra; Hafiz Rahman; Donard Games
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7670

Perubahan struktur pasar kerja dan meningkatnya ketidakpastian karier mendorong individu untuk mempertimbangkan kewirausahaan sebagai jalur mobilitas sosial. Dalam proses tersebut, perceptual fallacy menjadi faktor penting yang memengaruhi pengambilan keputusan karier, khususnya dalam menilai peluang dan risiko usaha. Perceptual fallacy merujuk pada kesalahan persepsi dan bias kognitif individu, seperti optimisme berlebih dan overconfidence, yang dapat menyebabkan penilaian tidak akurat terhadap prospek kewirausahaan. Penelitian ini bertujuan untuk menganalisis pengaruh perceptual fallacy terhadap class-mobility pada pengusaha pemula. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap individu yang mengalami transisi karier dari pekerja bergaji menuju kewirausahaan. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa perceptual fallacy berpengaruh signifikan terhadap class-mobility, di mana bias persepsi dalam menilai peluang dan risiko usaha memengaruhi keberhasilan individu dalam mencapai perubahan posisi sosial-ekonomi. Temuan ini mengindikasikan bahwa class mobility melalui kewirausahaan tidak sepenuhnya ditentukan oleh pertimbangan rasional, melainkan juga oleh konstruksi persepsi subjektif individu. Penelitian ini memberikan kontribusi teoretis dalam pengembangan kajian kewirausahaan dan mobilitas sosial, serta implikasi praktis bagi calon wirausahawan dalam meningkatkan kesadaran terhadap bias persepsi dalam pengambilan keputusan karier.

THE EFFECT OF PRICE VALUE, HEDONIC MOTIVATION, HABIT, AND FOMO ON METAVERSE GAMES IN INDONESIA Rahmat Hidayat; Vera Pujani; Hafiz Rahman; Ma’ruf
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18613150

The rapid and ongoing evolution of metaverse technology presents a dual-edged sword, offering both exciting new opportunities as well as significant challenges that pertain to its public adoption, particularly within the Indonesian context. This research endeavor aims to thoroughly investigate the various determinants that intentions to use of metaverse games technology among individuals in Indonesia. The theoretical framework underpinning this research is grounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which serves as a robust model for understanding technology acceptance. To achieve the objectives of this study, a quantitative research method was employed. This involved the distribution of offline and online questionnaires to a total sample of 324 participants. All participants were selected using purposive sampling techniques and had at least some level of awareness or prior experience with metaverse games technology. For the analysis phase, data processing utilized Structural Equation Modeling AMOS (SEM-AMOS) to validate hypotheses. The findings derived from this research indicate that key factors namely FOMO exert a significant influence on individuals intention to use metaverse games technology across Indonesian users.

Determinan Kesuksesan dan Kegagalan Suksesi Pada Perusahaan Keluarga di Kabupaten Padang Pariaman Azane Putri Uyun; Hafiz Rahman; Rahmi Fahmy
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2715

Penelitian ini bertujuan untuk mengidentifikasi determinan keberhasilan dan kegagalan suksesi pada perusahaan keluarga di Kabupaten Padang Pariaman (entrepreurs generasi 2 dan 3). Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi, yang memungkinkan peneliti untuk mengeksplorasi fenomena melalui subjektivitas dan keterampilan interpersonal mereka. Informan dipilih melalui teknik purposive sampling, di mana peneliti memilih sampel yang memenuhi kriteria tertentu yang relevan dengan fenomena yang diteliti. Data yang digunakan adalah data primer yang diperoleh melalui wawancara dengan 18 entrepreuner generasi ke-2 dan ke-3 dari perusahaan keluarga di Kabupaten Padang Pariaman, yang terdiri dari kelompok dengan suksesi yang berhasil dan yang gagal. Data sekunder juga digunakan sebagai kontrol, meskipun fokus utama adalah pada data primer. Hasil penelitian menunjukan bahwa keberhasilan atau kegagalan suksesi perusahaan keluarga di Kabupaten Padang Pariaman dipengaruhi oleh beberapa faktor penting. Dalam konteks keluarga, dukungan dari pendiri dan anggota keluarga, serta kesetaraan kesempatan bagi calon suksesor, berperan besar. Pembagian warisan seringkali didasarkan pada jenis kelamin dan urutan kelahiran, dengan anak laki-laki, terutama yang pertama, lebih sering menerima usaha keluarga. Peran keluarga dalam memilih dan mendukung suksesor sangat penting, meskipun perusahaan keluarga umumnya tidak memiliki dewan keluarga, sehingga keputusan sering diambil oleh suksesor sendiri dengan konsultasi terbatas.

Applying VRIO Analysis for Strategy Formulation to Increase Competitiveness Through Intangible Asset Mastery (Case Study on Kopi Kita in Padang Ciy) Muhammad Farizandani Fadhil Akbari; Hafiz Rahman; Donard Games
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4352

The increasingly fierce competition in the coffee shop industry demands entrepreneurs to have effective strategies to enhance their competitiveness. This research aims to analyze strategies for enhancing competitiveness through the mastery of intangible assets at Kopi Kita in Padang City using the Resource-Based View (RBV) approach and VRIO analysis (Valuable, Rare, Inimitable, Organized). This research uses a qualitative method with a case study, involving observation and in-depth interviews with the owner and branch managers of Kopi Kita. The research results show that mastery of intangible assets, such as competencies, knowledge management, and business networks, plays a strategic role in creating sustainable competitive advantages. Kopi Kita has leveraged competencies in understanding customer preferences, strategic decision-making, product innovation, and problem-solving abilities. In addition, effective knowledge management practices and a wide business network are also key factors in the success of the business. Based on the VRIO analysis, Kopi Kita possesses valuable, rare, hard-to-imitate, and well-organized resources and capabilities, thereby providing a long-term competitive advantage. This study provides theoretical and practical contributions for small and medium enterprises (SMEs) in designing intangible asset-based strategies to enhance competitiveness in the coffee industry.

Co-Authors Abdul Aziz Abel Tasman Ahmad Hidayat Alfitman Alfitman Alfitman Alfitman Alizar Hasan Annisa Nazif Bachtiar Aufa Rahmatika Azane Putri Uyun Donard Games Edi Ariyanto Elsa Felina Effendi, Eri Besra Eri Besra Fabel Fachrezzy Fahmy, Rahmi Fitria Heny Genggam Arsuma Oejoen Hanafiah HANDRA, HEFRIZAL Hanjaya Putra Siswowiyanto Harif Amali Rivai Hendra Lukito Henny Wismar Sari Honesty Sinurat Ikhwan Arief Julia Indah Pertiwi Ma'ruf Ma'ruf Ma'ruf Ma'ruf Maharani Adilla Malikah Luqiana Varini Maruf Ma’ruf Ma’ruf Meilisa Meilisa Moresia Raditya Muhammad Farizandani Fadhil Akbari Musthafa, Imelfina Nabila Ulfa Walmi Nadia Azzahra Nadya Aulia Nia Maimunah Nilda Tri Putri Niyanta Shetye Nurhayati Nurhayati Nurhayati Nurhayati Nurul Marliza Putri Hesti Nurul Sukawati Sukawati Prima Yulianti Putra, Febriandi Prima Rahmat Hidayat Rida Rahim Riko Putra Risha Mulya Putri Sri Oktavia Syafrizal Syafrizal Vera Pujani Verinita, Verinita Winny Leocade Sedjiro Azonhoumon Yogi Irvanda Yulihasri

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