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All Journal Jurnal Optimasi Sistem Industri DeReMa (Development Research of Management) Jurnal Manajemen Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Manajemen Indonesia Udayana Journal of Law and Culture Owner : Riset dan Jurnal Akuntansi Jurnal Manajemen Informatika Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Mantik Jurnal Inovasi Pendidikan Ekonomi Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management AMAR (Andalas Management Review) Journal Publicuho Journal Research of Social Science, Economics, and Management

Hafiz Rahman

DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS UNIVERSITAS ANDALAS

Author-ID : 1132950

Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Analisis Faktor Knowledge Inertia Sebagai Anteseden Penciptaan Daya Saing Individu Wirausahawan Honesty Sinurat; Hafiz Rahman; Donard Games
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.242

The purpose of this study is to explore the existence of knowledge inertia as an antecedent of creating individual competitiveness for nascent entrepreneurs and mature entrepreneurs. As well as what are the differences between nascent and mature entrepreneurs regarding mastery of knowledge and facts regarding the existence of knowledge inertia. This research uses a qualitative method using the comparative case studies method which aims to obtain a clear picture of a problem, which focuses on collecting data or information on objects. The results of the research findings and the results of the analysis of Project Map NVivo 12 plus, nascent entrepreneurs are more likely to experience inertia due to limited capital, limited human resources, fear of trying new things, lack of business relationships, lack of employee competency, and limited experience because they are still beginners in running their business. Meanwhile, mature entrepreneurs have a smaller tendency of inertia compared to nascent entrepreneurs. This is because as an old player and more experienced in maintaining the stability of its business so that it focuses more on maintaining its competitive position by having to be able to adapt to the times to achieve competitive advantage.

Enhancing Operations for Sustainability in Indonesian SMEs through Climate Change Awareness and Business Orientation Hafiz Rahman; Sri Oktavia; Niyanta Shetye; Winny Leocade Sedjiro Azonhoumon
Jurnal Optimasi Sistem Industri Vol. 23 No. 1 (2024): Published in July 2024
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

This study aims to identify the level of climate change awareness among small-medium scale entrepreneurs (SMEs) and to investigate its impact on future business orientation, with individual self-perception acting as a mediating variable. Addressing a significant gap in the literature, this research explores the reciprocal influence between SMEs and climate change—an area previously underexplored. Conducted in West Sumatra, Indonesia, this study employs a quantitative causal analysis approach using Structural Equation Modelling-Partial Least Squares (SEM-PLS) for robust analysis. The findings indicate that while awareness and self-perception of climate change among SMEs are low, they significantly influence potential changes in business orientation. The study reveals that although many SMEs possess a high level of educational attainment, this does not necessarily translate into heightened awareness or self-perception regarding climate change. This disconnect underscores the critical role of tailored educational initiatives and support systems to bridge the gap between knowledge and action. Additionally, the study finds that SMEs often prioritize immediate financial stability over long-term environmental sustainability, driven by the necessity to meet daily operational demands. These results underscore the urgent need for pre-emptive government policies to guide SMEs toward sustainable practices. Effective interventions should include financial incentives, technical assistance, and educational programs designed to enhance climate change awareness and capabilities among SMEs. Furthermore, this study contributes to the field of industrial engineering by identifying opportunities to optimize SME operations. By integrating environmental sustainability into business strategies, SMEs can enhance their resilience and competitiveness while contributing to broader environmental goals. This research advances the understanding of the dynamic interplay between SMEs and climate change, providing a foundation for future studies aimed at promoting sustainable industrial practices.

Consumer Insights for Optimization of Industrial Systems: The Case of Consumers’ Greenwashing Perception in Adopting Single-Use Plastics Products in Padang City Hafiz Rahman; Nurul Marliza Putri Hesti; Donard Games; Niyanta Shetye
Jurnal Optimasi Sistem Industri Vol. 24 No. 2 (2025): Published in December 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

This study explicates the impact of consumer perceptions of greenwashing on the purchase intentions of single-use plastic products, specifically bottled still water and soft drinks, within the context of growing sustainability concerns. The objective is to understand how these perceptions influence consumer decisions and how the insights can inform the optimization of industrial practices related to packaging and marketing. Using a quantitative explanatory design, data was collected from no less than one hundred and sixty-eight respondents in Padang City through direct and online surveys. The sampling method is the Non-Probability Sampling method with a Purposive Sampling approach and it is directed to individuals who meet the following criteria: (1) minimum age of 17 years old; (2) domicile in Padang City; and (3) individuals or households who know bottled water and soft drinks brand. The data analysis, conducted via Structural Equation Modelling (SEM) using SmartPLS, reveals that negative perceptions of greenwashing significantly reduce purchase intentions. However, positive word-of-mouth can mitigate these effects, leading to a higher likelihood of purchase. The findings highlight the critical role of environmental awareness in shaping consumer behavior and suggest that companies should prioritize authentic sustainability practices which could be in terms of third-party certification to maintain consumer trust and optimize their product strategies. Companies are expected to be able to do business responsibly, by paying attention to the end-to-end production process that has minimal waste and minimal impact on the environment, through the development of more environmentally friendly products and optimization of waste management programs. Third-party certifications may be useful to support this effort.

EKSPLORASI FAKTOR PENGHAMBAT DALAM MENGADOPSI GREEN MARKETING PRACTICES PADA IKM RENDANG DI KOTA PADANG Nadya Aulia; Maruf; Hafiz Rahman
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.556

The purpose of this study is to explore the inhibiting factors in the implementation of green marketing practices in rendang SMEs in Padang City. This study uses a qualitative method that aims to obtain a clear picture of a problem, which will be focused on collecting data or information on the object. The results of the research findings and the results of the NVivo 12 plus Project Map analysis, various obstacles felt by SMEs actors to implement green marketing practices, namely government regulations, resources, organizational management, costs and awareness. This is due to the lack of involvement in long-term environmental concerns when producing products. In general, SMEs in rendang businesses focus more on the taste of food, product durability and good quality to reach consumers. In this case, there is no involvement in environmental aspects to minimize environmental impacts ranging from products, production sites, and price to product promotions.

STUDI EKSPLORASI PALMISTRY DAN FINGER PRINT SEBAGAI GAMBARAN INDIVIDUAL PERSONALITY DALAM POLA ENTREPRENEURIAL DECISION MAKING Malikah Luqiana Varini; Hafiz Rahman; Rahmi Fahmy
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.682

This research explores how individual entrepreneurs' personalities can be mapped through palmistry and fingerprint analysis to understand their decision-making patterns. Using an exploratory qualitative approach, this study identifies the linkages between these biometric characteristics and decision-making methods, such as effectuation and causality. The results show that certain patterns in palmistry, such as hand types (fire, earth, air, and water) and life lines, and fingerprints, such as loop, arch, and whorl patterns, provide significant insights into entrepreneurs' personalities. For example, fire hand types reflect courage and creativity, which encourage innovative decisions, while earth hand types are more conservative, favouring stability and planning. The fingerprint patterns also provide additional insights into the personality dimensions that influence how entrepreneurs deal with business challenges.

Co-Authors Abdul Aziz Abel Tasman Ahmad Hidayat Alfitman Alfitman Alfitman Alfitman Aufa Rahmatika Donard Games Elsa Felina Effendi, Eri Besra Fahmy, Rahmi Hanafiah Hanjaya Putra Siswowiyanto Harif Amali Rivai Hendra Lukito Henny Wismar Sari Honesty Sinurat Ma'ruf Ma'ruf Maharani Adilla Malikah Luqiana Varini Maruf Ma’ruf Moresia Raditya Nabila Ulfa Walmi Nadya Aulia Nia Maimunah Niyanta Shetye Nurhayati Nurhayati Nurhayati Nurhayati Nurul Marliza Putri Hesti Prima Yulianti Rida Rahim Riko Putra Sri Oktavia Syafrizal Syafrizal Winny Leocade Sedjiro Azonhoumon Yogi Irvanda Yulihasri

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