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All Journal BAHASTRA
Titi Setiyoningsih
Sebelas Maret University
Arts Humanities Education Languange, Linguistic, Communication & Media

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Literacy entrepreneurship exploration: Students' perceptions of business opportunities in language and literature Chafit Ulya; Sarwiji Suwandi; Nugraheni Eko Wardani; Titi Setiyoningsih; Célestin Havyarimana
BAHASTRA Vol. 44 No. 2 (2024): BAHASTRA
Publisher : Universitas Ahmad Dahlan

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Literacy entrepreneurship is a field of entrepreneurship that focuses on developing language and literature-based products and services to strengthen literacy culture in society. The role of higher education is very important in fostering the entrepreneurial spirit of literacy. Research shows that many students still face challenges in developing literacy-based businesses, such as a lack of knowledge about business management, unsupportive attitudes, and inadequate practical skills. Therefore, it is important to explore the level of entrepreneurial literacy knowledge, attitudes and skills among college students in order to design effective educational programs. Entrepreneurship education in higher education does not only focus on opening a business, but also on forming character, mindset and entrepreneurial behavior. This research aims to fill this gap by analyzing the level of knowledge, attitudes and literacy entrepreneurial skills of students, as well as providing recommendations for developing a more effective and comprehensive literacy entrepreneurship education curriculum. It is hoped that the research results can be used by higher education institutions to design programs that are more suited to student needs and support the development of literacy entrepreneurship education programs
Sasak language speech codes in various communication context: An ethnographic study by Dell Hymes Lalu Mas'ud; Lalu Fakihuddin; Herman Wijaya; Titi Setiyoningsih
BAHASTRA Vol. 46 No. 1 (2026): BAHASTRA
Publisher : Universitas Ahmad Dahlan

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This study reveals the use and negotiation of base alus (BA) and base jamaq (BJ) speech codes in the family, social, economic, and institutional spheres, and describes their sociopragmatic functions and the factors that influence their shifts. The method used was qualitative with an ethnographic approach to communication based on Dell Hymes' SPEAKING model. Data was collected through observation and interviews, analysed through reduction, presentation and conclusion drawing, and validated through triangulation and member checking. The results of the study found that BA persisted as a polite form of speech among the aristocracy in family and social circles. In the economic sphere, BJ–BA is chosen based on social status and closeness, while also regulating the "address of speech". In institutional settings, formal positions can transcend customary norms; the head of a jajar karang school is often addressed as BA, and interactions between teachers and the headmaster tend to use the BA form of address as a sign of respect. Among the younger generation, the use of BA has declined due to the influence of Indonesian and popular language, but it remains prevalent among aristocratic families and institutions that uphold politeness. This study reinforces communication ethnography by positioning code selection as a negotiation of relational power. The uniqueness of this study lies in its cross-domain mapping that links traditional hierarchy and professional hierarchy in the practice of speaking the Sasak language.
Ethno-psychology of ambyar: The representation of relative deprivation and emotional coping in Javanese pop song lyrics Chafit Ulya; Sarwiji Suwandi; Nugraheni Eko Wardani; Titi Setiyoningsih; Laila Fitri Nur Hidayah; Bertha Sylvester Maingu
BAHASTRA Vol. 46 No. 2 (2026): BAHASTRA
Publisher : Universitas Ahmad Dahlan

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This study examines how psychological experience is represented in contemporary Javanese pop song lyrics amid socio-economic inequality. The phenomenon of "ambyar" is read here not merely as an expression of romantic loss, but as reconstructed in these lyrics as an emotional response to social inequality. This study analyzes the representation of relative deprivation, self-esteem threat, and culturally embedded emotional coping in the Javanese pop songs Ropang, Yowis, Titenono, and Ginio. Qualitative content analysis based on indigenous psychology will be used in this paper to analyze the representation of relative deprivation, self-esteem threat, and culturally rooted emotion-coping. The findings show that the representation of emotional experience takes place using social comparison, internalized economic identity, and culturally rooted coping strategy such as sambat and nrimo coping strategy as well as assertive way of response. All findings are treated as textual representations rather than as evidence of the actual psychological states of songwriters, performers, or audiences. This study proposes the Ethno-Psychology of Ambyar as an interpretive framework, inductively developed from these four songs, for understanding the construction of psychological experience in Javanese pop music; its generalizability and empirical validity remain open to further testing.
Co-Authors Bertha Sylvester Maingu Célestin Havyarimana Chafit Ulya Elisabeth Nugraheni Eko Wardani Herman Wijaya Laila Fitri Nur Hidayah Lalu Fakihuddin Lalu Mas'ud Suwandi, Sarwiji