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Anisa Purwa Ningrum
Program Studi Ilmu Komunikasi, Universitas 45 Mataram

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KONTRUKSI NILAI MORAL DALAM FILM ANIMASI INDONESIA (ANALISIS SEMIOTIKA ROLAND BARTHE PADA FILM ANIMASI BATTLE OF SURABAYA DAN SI JUKI THE MOVIE): Construction Of Moral Values In Indonesian Animated Films (A Semiotic Analysis Of Roland Barthe In The Animated Films Battle Of Surabaya And Si Juki The Movie) Arya Ananta Wijaya; Sandi Justitia Putra; Anisa Purwa Ningrum
Ganec Swara Vol. 20 No. 2 (2026): Juni 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i2.656

Abstract

This study is motivated by the increasing role of animated films as a medium of cultural communication that functions not only as entertainment but also as a tool for shaping moral values in society. The research aims to analyze the construction of moral values in Indonesian animated films using a semiotic approach by Roland Barthes, focusing on Battle of Surabaya and Si Juki The Movie. This study employs a qualitative method with semiotic analysis examining meanings at the levels of denotation, connotation, and myth. Data were collected through observation of scenes, dialogues, and visual elements, and analyzed interpretatively. The findings reveal that moral values such as courage, sacrifice, nationalism, honesty, and social criticism are constructed through a complex system of signs. Battle of Surabaya represents historically rooted and collective moral values, while Si Juki The Movie presents a more critical and contextually adaptive moral perspective reflecting contemporary social realities. Therefore, Indonesian animated films play a significant role as a medium for moral education and the development of social awareness.
Representasi Anak Indonesia dalam Film Animasi Jumbo: Representation of Indonesian Children in the Animated Film Jumbo Sandi Justitia Putra; Irma El-Mira Husbuyanti; Anisa Purwa Ningrum; Yani Rosita Sarlan
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.800

Abstract

This study examines the representation of Indonesian children in the animated film JUMBO (2025) using Roland Barthes’ semiotic approach from a communication studies perspective. Animated film is viewed as a media text that produces meaning and transmits cultural values. Employing a qualitative interpretive method, data were collected through non-participant observation and analysis of visual and narrative signs. The analysis focuses on denotation, connotation, and myth. The findings indicate that JUMBO represents Indonesian children as innocent and imaginative, courageous and independent, and oriented toward collectivity and social care. At the myth level, these representations naturalize an ideology of Indonesian children as a creative, resilient future generation. This study highlights the significance of local animated films in shaping children’s identity and cultural values
Co-Authors Arya Ananta Wijaya Irma El-Mira Husbuyanti Sandi Justitia Putra Sandi Justitia Putra Yani Rosita Sarlan