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Olwinda Politon
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Olwinda Politon; Lucky F. Tamengkel; Aneke Y. Punuindoong
Productivity Vol 1 No 1 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v1i1.28848

Abstract

This study aims to determine whether product quality and price influence purchasing decisions. This research is a type of quantitative research with the population of Mengkang Village and Lolayan District that have already bought and consumed palm sugar products within a period of one year. The sample size uses the guidelines proposed by Roscoe, ie more than 30 and less than 500 samples are sufficient to be used in a study. Therefore, the sample in this study was 100 respondents. Data analysis techniques used multiple linear regression analysis. The results showed that there was an effect of product quality on purchasing decisions, but there was no influence between price and purchasing decisions. In the case of multiple regression tests the results are obtained that the product quality and price together influence the purchasing decision.
Co-Authors Aneke Y. Punuindoong Lucky F. Tamengkel