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All Journal Productivity
Putri Pesik
Universitas Sam Ratulangi Manado

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Roti Acong di Kawangkoan Putri Pesik; Johny R. E. Tampi; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54789

Abstract

The culinary business is growing day by day, causes business to compete more fiercely and will try their best to capture and maintain market share. The fierce competition among bakeries in Kawangkoan are seen in the different product quality and varying price.  The objective of this study is to examine the effect quality of product and price on the purchasing decision of Roti Acong in Kawangkoan. This research is a quantitative research with a multiple linear regression analysis technique. The sample contained in this study amounted to 100 samples. The results showed that product quality and price had a positive and significant effect on the purchasing decision of Roti Acong in Kawangkoan.
Co-Authors Johny R. E. Tampi Olivia Walangitan