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Olivia Walangitan
Universitas Sam Ratulangi

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen PT. Matahari Department Store Mega Mall Manado Scarlet C. E. Undap; Johny A. F. Kalangi; Olivia Walangitan
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether service quality has an effect on customer satisfaction at PT. Matahari Department Store Mega Mall Manado. This research is a type of quantitative research with a consumer population of PT. Matahari Department Store Mega Mall Manado. The sample size uses the guidelines proposed by Roscoe, that a viable sample size in the study of between 30 and 500 is sufficient to be used in a study. Therefore, the sample in this study was 50 respondents. Judging from the results of the calculation of the hypothesis partially through the t test which states that the variable service quality is known to have a tcount of 11,382 and a ttable of 2,010, it can be concluded that service quality has a significant effect on customer satisfaction. So Ho's decision is rejected and Ha is accepted, which means that service quality affects customer satisfaction. And based on the results of simple linear regression testing, the influence between service quality variables and customer satisfaction is indicated by the coefficient of determination (R2) of 0.730 or 73.0%, which means that the influence of service quality variables on customer satisfaction is 73.0% while the remaining 27.0% is influenced by other variables that are not included in this study.
Pengaruh Kualitas Pelayanan dan Komunikasi Pemasaran Terhadap Citra Perusahaan Pada PT. Ruang Raya Indonesia (Ruangguru Regional Sulawesi II) Kluivert H. Walukow; Wilfried S. Manoppo; Olivia Walangitan
Productivity Vol 2 No 1 (2021)
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to see the effect of service and communication influences on Ruangguru's corporate image. Service Quality Variables are tested using 3 indicators, Marketing Communication Variables using 3 indicators and Ruangguru corporate image variables using 3 variables. This research methodology uses a purposive sampling approach in quantitative research. The sampling technique used was a population of 30 respondents. In determining the sample size in this study it is based on the calculations put forward by Roscoe in Sugiyono's book (2016: 91). The data technique was carried out by observing the field and questionnaires, using multiple linear regression. The results of the calculation of SPSS Service Quality (X1) have a significant effect on Company Image (Y). For every change of Service Quality whose indicators (Responsiveness, Guarantee, and Attention) will affect Service Quality, which means that buyer's decision will increase, then H_o is rejected and H_a is accepted, which means that Service Quality has a significant effect on Company Image, partially the dimensions of Marketing Communication (X2) has a significant effect on Company Image (Y), then H_o is rejected and H_a is accepted, which means that Marketing Communication has a significant effect on Company Image, So it can be said that Service Quality and Marketing Communication have a positive effect on Company Image.
Pengaruh Ekowisata dan Kualitas Pelayanan Pariwisata Terhadap Kepuasan Wisatawan di Pulau Failonga Kota Tidore Kepulauan Widyawati Ade; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54500

Abstract

This research aims to determine the influence of ecotourism and tourism services on tourist satisfaction on Failonga Island, Tidore City, Archipelago. This research uses quantitative methods with the Multiple Linear Regression Analysis method. Testing simultaneously (t test) and simultaneously (F test) using SPSS software. The population in this study were people who had visited Failonga Island, Tidore City, Archipelago. Using the Lemeshow formula, a sample of 100 people was obtained. Based on the regression equation, it shows that the Ecotourism variable has a positive effect of 0.147 and Service Quality has a positive effect of 0.072. Based on the partial t test, Ecotourism has no significant effect on the dependent variable, namely (Y) Tourist Satisfaction.
Pengaruh Influencer Marketing dan Price Discount terhadap Keputusan Pembelian Lipstick Barenbliss melalui Aplikasi Shopee pada Mahasiswa Jurusan Ilmu Administrasi Fisip Unsrat Rachel Tilaar; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54573

Abstract

This research aims to determine the influence of Influencer Marketing and Price Discounts on the Decision to Purchase Barenbliss Lipstick via the Shopee Application among Students of the Department of Administrative Sciences, Faculty of Social and Political Sciences, Unsrat. In this research, researchers used a quantitative approach with a sample of 100 respondents. Hypothesis testing by processing data using IBM SPSS version 26 and to determine the number of samples used in this research, researchers used the Slovin formula and collecting data using a questionnaire. The research results show that partially influencer marketing does not have a significant effect on purchasing decisions. Partially, price discounts have a significant influence on purchas~ing decisions. And simultaneously influencer marketing and price discounts have a positive influence on purchasing decisions..
Pengaruh Servicescape dan Personal Selling terhadap Customer Satisfaction Pada PT. Bank Rakyat Indonesia Unit Bahu aisya Kamila amir; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54691

Abstract

The aim of this research was to determine the influence of Servicescape and Personal Selling on Customer Satisfaction. This research uses a quantitative approach, and the population is all customers at PT. Bank Rakyat Indonesia Unit Bahu with 100 respondents as samples. The sampling technique uses a non-probability sampling technique using the accidental sampling method and data collection uses a questionnaire. Data analysis uses instrument testing, classical assumption testing, hypothesis testing, correlation coefficient analysis, coefficient of determination, and multiple linear regression analysis with data processing using SPSS version 23. The results of this research show that partially Servicescape does not have a positive and significant effect on Customer Satisfaction, partially Personal Selling has a positive and significant effect on Customer Satisfaction. And simultaneously Servicescape and Personal Selling influence Customer Satisfaction.
Strategi Promosi Melalui Media Sosial pada Kedai Koel Manado Vanessa Rumambi; Tinneke M Tumbel; Olivia Walangitan
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54761

Abstract

This qualitative research aims to examine the promotional strategies employed by Kedai Koel through social media. The data and information gathered in this study are based on observations and interview held with key informant. The research explores how Kedai Koel effectively engages consumers and encourages them to share their experiences digitally, specifically using Instagram and Tiktok as the media. According to the research findings, the resilient in Kedai Koel's social media promotion efforts, coupled with creativity, interactions and engagement with customers, along with adaptability, form an effective strategy to optimize their online promotional activities. This is supported by the increased attention gained in their content, as shown by higher numbers on their Instagram and TikTok accounts. Keywords: Social Media, Strategy, Viral Marketing
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Roti Acong di Kawangkoan Putri Pesik; Johny R. E. Tampi; Olivia Walangitan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.54789

Abstract

The culinary business is growing day by day, causes business to compete more fiercely and will try their best to capture and maintain market share. The fierce competition among bakeries in Kawangkoan are seen in the different product quality and varying price.  The objective of this study is to examine the effect quality of product and price on the purchasing decision of Roti Acong in Kawangkoan. This research is a quantitative research with a multiple linear regression analysis technique. The sample contained in this study amounted to 100 samples. The results showed that product quality and price had a positive and significant effect on the purchasing decision of Roti Acong in Kawangkoan.
Co-Authors aisya Kamila amir Johny A. F. Kalangi Johny R. E. Tampi Kluivert H. Walukow Putri Pesik Rachel Tilaar Scarlet C. E. Undap Tinneke M Tumbel Vanessa Rumambi Widyawati Ade Wilfried S. Manoppo