Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Productivity
Cony Lestari Dasinangon
UNIVERSITAS SAM RATULANGI MANADO

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Jangkar Sandar Manado Cony Lestari Dasinangon; Tinneke M Tumbel; Olivia F. C. Walangitan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.59004

Abstract

The purpose of this study is to determine the influence of Usaga Location on Purchase Decisions. This study uses a quantitative approach, with the population being all visitors to Jangkar Sandar and a sample of 100 respondents. The sampling technique uses the Non Probability Sampling technique in the form of Axial Sampling. By collecting data using questionnaires. Data analysis using instrument tests, simple correlation coefficient analysis, simple linear regression analysis, and hypothesis tests with data processing using SPSS version 23. The results of this study show that partially the Business Location has a positive and significant effect on Purchase Decisions.
Co-Authors Olivia F. C. Walangitan Tinneke M Tumbel