Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Jangkar Sandar Manado

Cony Lestari Dasinangon (UNIVERSITAS SAM RATULANGI MANADO)
Tinneke M Tumbel (Program Studi Administrasi Bisnis, Universitas Sam Ratulangi)
Olivia F. C. Walangitan

Productivity
Vol 7 No 1 (2026): Maret 2026

The purpose of this study is to determine the influence of Usaga Location on Purchase Decisions. This study uses a quantitative approach, with the population being all visitors to Jangkar Sandar and a sample of 100 respondents. The sampling technique uses the Non Probability Sampling technique in the form of Axial Sampling. By collecting data using questionnaires. Data analysis using instrument tests, simple correlation coefficient analysis, simple linear regression analysis, and hypothesis tests with data processing using SPSS version 23. The results of this study show that partially the Business Location has a positive and significant effect on Purchase Decisions.