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All Journal Productivity
Intan Mamuaya
Ilmi Administrasi Bisnis

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Pengaruh Diskon Terhadap Keputusan Pembelian Grabfood Pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado Intan Mamuaya; Johny Revo Elia Tampi; Joanne Valesca Mangindaan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.61187

Abstract

This study aims to analyze the effect of discounts on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. As price-sensitive consumers, students tend to take advantage of discounts to reduce their spending on food. The research method used is a quantitative approach with a population consisting of students of the Faculty of Social and Political Sciences at Unsrat Manado. The sample in this study consisted of 148 respondents. This study used simple correlation analysis and simple linear regression analysis. The results showed that discounts had a significant effect on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado.
Co-Authors Joanne Valesca Mangindaan Johny Revo Elia Tampi