Pengaruh Diskon Terhadap Keputusan Pembelian Grabfood Pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado

Intan Mamuaya (Ilmi Administrasi Bisnis)
Johny Revo Elia Tampi
Joanne Valesca Mangindaan

Productivity
Vol 6 No 2 (2025): Juni 2025

This study aims to analyze the effect of discounts on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. As price-sensitive consumers, students tend to take advantage of discounts to reduce their spending on food. The research method used is a quantitative approach with a population consisting of students of the Faculty of Social and Political Sciences at Unsrat Manado. The sample in this study consisted of 148 respondents. This study used simple correlation analysis and simple linear regression analysis. The results showed that discounts had a significant effect on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado.