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Marcellino U.G. Tumiwang
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Pengaruh Harga Terhadap Kepuasan Pelanggan Usaha Rumah Panggung Di Desa Tombasian Bawah Kabupaten Minahasa Marcellino U.G. Tumiwang; Joula J. Rogahang; Sandra Ingried Asaloei
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61223

Abstract

This study aims to analyze the effect of price on customer satisfaction in the stilt house business in  Tombasian Bawah Village, Minahasa Regency. The study used quantitative methods with a total of 100 respondents. The sample was selected using purposive sampling technique based on certain criteria. Data were collected through a questionnaire designed to measure price and customer satisfaction variables. Furthermore, the data obtained were analyzed using SPSS version 27 software to ensure the accuracy of the research results.
Co-Authors Joula J. Rogahang Sandra Ingried Asaloei