Pengaruh Harga Terhadap Kepuasan Pelanggan Usaha Rumah Panggung Di Desa Tombasian Bawah Kabupaten Minahasa

Marcellino U.G. Tumiwang (Adb)
Joula J. Rogahang (Ilmu Administrasi Bisnis)
Sandra Ingried Asaloei (Program Studi Administrasi Bisnis, Universitas Sam Ratulangi)

Productivity
Vol 6 No 3 (2025): September 2025

This study aims to analyze the effect of price on customer satisfaction in the stilt house business in  Tombasian Bawah Village, Minahasa Regency. The study used quantitative methods with a total of 100 respondents. The sample was selected using purposive sampling technique based on certain criteria. Data were collected through a questionnaire designed to measure price and customer satisfaction variables. Furthermore, the data obtained were analyzed using SPSS version 27 software to ensure the accuracy of the research results.