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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Adella Damayanti Wijaya
Politeknik Negeri Jakarta

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ANALISIS STRATEGI BERSAING CNNINDONESIA.COM MENGGUNAKAN COMPETITIVE FIVE FORCES DI ERA DIGITAL Adella Damayanti Wijaya; Iis Mariam; Riza Hadikusuma; titik Purwinarti; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the competitive strategy applied by CNNIndonesia.com applied by CNNIndonesia.com in the midst of competition in the online news media industry, which is increasingly competitive in the digital era. This research uses a descriptive research method with a qualitative approach and by using data collection techniques through observation interviews and documentation. In maintaining position of the company in the midst of a competitive environment, it is necessary to conduct an analysis using the theory of Competitive Five Forces. analysis using the Competitive Five Forces theory. This analysis the theory examines five forces that affect industry competition, namely the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and competition between similar industries. competition between similar industries. The results of the analysis show that CNNIndonesia.com has implemented various strategies to face competition in the digital era. The analysis can be used as a consideration for the company in order to evaluate the strategies that have been implemented. Then, resulted in the conclusion that, CNNIndonesia.com will continue to be able to compete in a competitive environment, but must remain adaptive to changes.
Co-Authors Iis Mariam Restu Jati Saputro Riza Hadikusuma Titik Purwinarti