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All Journal Indonesian Marketing Journal Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaborasi Sains dan Ilmu Terapan Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Restu Jati Saputro
Politeknik Negeri Jakarta
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering Social Sciences

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Perbandingan Model Deep Learning dan Transformer untuk Analisis Sentimen Ulasan Aplikasi Tokopedia Restu Jati Saputro; Ratri Kurniasari; Hana Nurdina
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 5 No. 1 (2026): Desember In Progress
Publisher : Utiliti Project Solution

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Abstract

Rating bintang pada ulasan aplikasi tidak selalu merepresentasikan polaritas teks. Penelitian ini membandingkan tujuh model machine learning, deep learning, dan Transformer pada 10.071 ulasan Tokopedia berbahasa Indonesia dengan label teks berbasis InSet serta rating sebagai weak-label pembanding. InSet mencakup 9,447 ulasan; label akhir terdiri atas 5,342 negatif, 1,019 netral, dan 3,710 positif. Sebanyak 4,360 label InSet berbeda dari pemetaan rating. Pada lima seed, Linear SVM memperoleh mean macro-F1 tertinggi 0,711 ± 0,000, diikuti Logistic Regression 0,709 ± 0,000. Pada seed 42, bootstrap 95% CI model terbaik adalah [0,680, 0,742], sedangkan perbedaannya dengan runner-up tidak signifikan menurut McNemar-Holm (p=0,5666). Hasil menunjukkan bahwa kesimpulan benchmark sensitif terhadap skema label dan baseline linear tetap kompetitif.
Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani : [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani] Muhammad Fernandi; Restu Jati Saputro; Iis Mariam; Ratri Kurniasari
Indonesian Marketing Journal Vol. 5, No. 2, September 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v5i2.10208

Abstract

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero), to increase its engagement rate as a key social media performance indicator. The research employs a descriptive qualitative approach with a case study method, using data obtained through interviews, observations, documentation, and literature review. The strategic analysis is conducted using the SOSTAC framework, which includes Situation, Objectives, Strategy, Tactics, Action, and Control. The findings indicate that the account’s engagement rate is still low, at 0.63%, which is below the industry average. Several contributing factors include the absence of a dedicated social media team, inconsistent content uploads, limited interaction with followers, restricted digital marketing budget, and technical barriers due to location differences between the content team and sources. The proposed strategy involves consistent content scheduling, collaboration with agricultural influencers, and targeted educational campaigns. As a result, the engagement rate improved to 4.17% in May 2025. Based on SWOT analysis and the IE Matrix, the recommended strategy is a growth strategy using the SO (Strength–Opportunity) approach—leveraging internal strengths to seize external opportunities. This strategy has proven effective in increasing the engagement rate and enhancing audience interaction on the @sahabat.petani Instagram account. Abstrak Bahasa Indonesia: Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diterapkan oleh akun Instagram @sahabat.petani milik PT Pupuk Indonesia (Persero) dalam meningkatkan engagement rate sebagai indikator kinerja media sosial. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan studi kasus, di mana data diperoleh melalui wawancara, observasi, dokumentasi, dan studi literatur. Analisis strategi dilakukan menggunakan metode SOSTAC yang terdiri dari Situation, Objectives, Strategy, Tactics, Action, dan Control. Hasil penelitian menunjukkan bahwa engagement rate akun masih rendah yaitu 0,63%, di bawah rata-rata industri pupuk. Beberapa faktor utama penyebabnya adalah belum adanya tim khusus media sosial, unggahan konten yang tidak konsisten, kurangnya respons admin terhadap audiens, keterbatasan anggaran digital marketing, serta kendala teknis akibat perbedaan lokasi antara tim dan sumber konten. Strategi yang dirumuskan meliputi penjadwalan konten secara konsisten, kolaborasi dengan influencer, dan kampanye edukatif. Hasilnya, engagement rate meningkat menjadi 4,17% pada bulan mei 2025. Berdasarkan analisis SWOT dan Matriks IE, strategi yang disarankan adalah strategi pertumbuhan (growth strategy) dengan pendekatan SO (Strength–Opportunity), yaitu mengoptimalkan kekuatan internal untuk memanfaatkan peluang eksternal. Strategi ini terbukti efektif meningkatkan engagement rate dan mengoptimalkan interaksi audiens di akun Instagram sahabat.petani.
The Process Of Creating Fund Disbursement Notes After Official Travel At The Secretariat Of The Youth, Sports, Culture, And Tourism Agency Of Depok City M Ikhsan; Mawarta Onida Sinaga; Restu Jati Saputro; Ratri Kurniasari
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7768

Abstract

This research analyzes the process of creating Fund Disbursement Notes (NPD) after official travel at the Secretariat of the Youth, Sports, Culture, and Tourism Agency of Depok City. The study identifies the stages, supporting documents, as well as obstacles and their solutions. The NPD process includes collecting evidence, preparing reports, and submitting funds. However, common issues such as document delays and data inconsistencies often postpone fund disbursement. This research aims to provide insights into government financial administration and recommendations to improve the efficiency of official travel fund management.
The Content Creation Process On Instagram @horti.kementan As A Publication Medium At The Directorate General Of Horticulture, Ministry Of Agriculture Restu Jati Saputro; Wahyudi Utomo; Riskon Ginting; Anwar Mustofa; Narulita Syarweny
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7903

Abstract

This research examines the content creation process on Instagram @horti.kementan, serving as a publication medium at the Directorate General of Horticulture, Ministry of Agriculture. The rapid advancement of internet and social media technologies, particularly Instagram, has transformed communication and information dissemination. Instagram has become a potent platform for public agencies to engage with audiences, build trust, and promote programs effectively. The Directorate General of Horticulture utilizes Instagram to share up-to-date information and publicize its activities, fostering relationships with both internal and external stakeholders, and building public trust through transparent performance and strategic communication. This study aims to explain the content creation process, describe the publication outcomes, and identify the obstacles encountered and solutions implemented. The findings provide insights into effective digital content strategies for government public relations and highlight the importance of visual communication in conveying agricultural information to a broad audience, including younger generations.
Evaluasi Pemanfaatan Instagram dalam meningkatkan Engagement Kepada Publik oleh Humas PT Virama Karya Mufid El Zidan; Restu Jati Saputro; Wahyudi Utomo; Anwar Mustofa
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

In implementing public relations activities at PT Virama Karya, the company's public relations practitioners have not maximized their use of technological advances, especially on Instagram social media as a means of company communication to the public. Using Instagram social media as a digital public relations activity is progress for PR actors at PT Virama Karya, especially in building engagement with the public. Public relations evaluation, especially regarding the use of Instagram social media, is important to get an overview and reference to focus on the development and use of this social media to increase the productivity of Public Relations at PT Virama Karya. This research aims to answer how to evaluate the use of Instagram social media at PT Virama Karya as a digital public relations media in increasing engagement with the public. This research includes research with a qualitative approach. This research was conducted by conducting in-depth interviews and participant observation involving 3 informants, namely public relations staff from PT Virama Karya and 2 Instagram followers of PT Virama Karya. The research results show that in practice, PT Virama Karya (Persero) has used and utilized many social media platforms, but the most actively used is Instagram. The public relations team is still unsatisfied and does not feel optimal about the company's use of Instagram, evaluation is needed to improve and increase performance in using PT Virama Karya's Instagram social media. Through this evaluation, PT Virama Karya will know the value achieved, including the lack of value if media plans are not realized. The results of the evaluation carried out will determine the policies and actions that must be taken next
ANALISIS STRATEGI BERSAING CNNINDONESIA.COM MENGGUNAKAN COMPETITIVE FIVE FORCES DI ERA DIGITAL Adella Damayanti Wijaya; Iis Mariam; Riza Hadikusuma; titik Purwinarti; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the competitive strategy applied by CNNIndonesia.com applied by CNNIndonesia.com in the midst of competition in the online news media industry, which is increasingly competitive in the digital era. This research uses a descriptive research method with a qualitative approach and by using data collection techniques through observation interviews and documentation. In maintaining position of the company in the midst of a competitive environment, it is necessary to conduct an analysis using the theory of Competitive Five Forces. analysis using the Competitive Five Forces theory. This analysis the theory examines five forces that affect industry competition, namely the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and competition between similar industries. competition between similar industries. The results of the analysis show that CNNIndonesia.com has implemented various strategies to face competition in the digital era. The analysis can be used as a consideration for the company in order to evaluate the strategies that have been implemented. Then, resulted in the conclusion that, CNNIndonesia.com will continue to be able to compete in a competitive environment, but must remain adaptive to changes.
RISK MANAGEMENT IN NETWORK ATTACHED STORAGE (NAS) IMPLEMENTATION AT PT SIGMA ENERGY COMPRESSINDO TBK Rifqi Nandi Hariansyah; Restu Jati Saputro; Arizal Putra Pratama
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to assess risk management in the implementation of Network Attached Storage (NAS) at PT Sigma Energy Compressindo Tbk using a risk assessment approach. As a centralized data storage solution, NAS supports operational efficiency but also presents several potential threats, including cyberattacks, hardware failures, and unauthorized access. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings indicate significant risks, particularly related to system hacking and data integrity. Risk mapping using likelihood and impact scales is utilized to determine priority mitigation strategies, which include enhancing security systems, improving staff capacity, and establishing comprehensive backup procedures. These strategies help ensure operational continuity and protect company data assets.
Analisis Resistensi Pedagang Bahan Pangan terhadap Penggunaan QRIS di Pasar Jaya Cibubur dengan Pendekatan Consumer Resistance to Innovation: (Studi pada Segmen Konsumen Generasi X dan Baby Boomers) Dikky Setiawan; Restu Jati Saputro; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7345

Abstract

The use of the Quick Response Code Indonesian Standard (QRIS) as a digital payment system has continued to grow in Indonesia. However, its implementation in traditional markets remains suboptimal, as many traders still prefer cash transactions. This study aims to analyze the forms of resistance among food traders toward the use of QRIS, identify the factors shaping such resistance based on the dimensions of Consumer Resistance to Innovation, and examine the influence of cash payment preferences among Generation X and Baby Boomer consumers on traders’ resistance at Pasar Jaya Cibubur. This study employed a descriptive qualitative approach. Data were collected through interviews, observations, and documentation. The informants consisted of four food traders and four consumers from Generation X and Baby Boomer groups. Data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The analysis was further supported by data visualization using NVivo 15. The findings reveal that traders’ resistance to QRIS tends to take the form of postponement adoption rather than outright rejection of digital payment innovation. Such resistance is influenced by usage barriers, value barriers, risk barriers, tradition barriers, and image barriers, with the tradition barrier emerging as the most dominant factor. In addition, the preference for cash transactions among Generation X and Baby Boomer consumers was found to reinforce traders’ resistance to QRIS adoption. The study concludes that traders’ resistance reflects an adaptive response to consumer characteristics and the traditional market environment rather than a rejection of technological advancement in digital payment systems.
Perbaikan Proses Monitoring Pengiriman Barang dengan Metode Fishbone dan Business Process Improvement Reza Maulana; Arizal Putra Pratama; Mawarta Onida Sinaga; Restu Jati Saputro; Nuria Puspitasari
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8039

Abstract

This study aims to identify problems and inefficiencies in the shipment monitoring process at PT X, design an improved business process, and develop a shipment monitoring system application aligned with the proposed process. The research used a qualitative case study approach, with data collected through structured interviews, direct observation, and documentation study. The analysis applied Business Process Improvement through the stages of organizing for improvement, understanding the process, and streamlining. The current and proposed processes were modeled using Business Process Model and Notation, while the root causes of inefficiency were analyzed using a fishbone diagram based on the 4M categories. The findings show that the existing monitoring process still relies on e-mail and Excel reports from forwarders, causing information delays, manual data recap, reactive SLA checking, and late detection of delivery problems. The proposed process directs monitoring toward a centralized system where forwarders update shipment status directly, SLA compliance is checked automatically, and supporting documents are stored in the same system. The application design includes a monitoring dashboard, shipment data input, status updates, status history, delay notification, monitoring reports, issue notes, and proof uploads. This design is expected to make shipment monitoring more centralized, documented, responsive, and easier to control.
Pengaruh Literasi Digital Dan Kualitas Sistem Informasi Terhadap Kinerja Bisnis Berkelanjutan Pada Umkm Di Kota Depok Hana Nurdina; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8056

Abstract

The gap in technology adoption among Micro, Small, and Medium Enterprises (MSMEs) amid rapid digital transformation threatens long-term business sustainability, particularly in competitive urban areas such as Depok City. This study examines the influence of digital literacy and information system quality on sustainable business performance of MSMEs, while assessing whether information system quality serves as a mediating variable. A quantitative cross-sectional survey design was employed, involving 214 active MSME respondents selected via purposive sampling. Data were analyzed using multiple linear regression and the Baron & Kenny mediation procedure through IBM SPSS 26. Findings reveal that digital literacy positively and significantly influences sustainable business performance (β = 0.473; p < 0.001), as does information system quality (β = 0.301; p < 0.001). Together, both predictors account for 61.4% of the variance in sustainable business performance (R² = 0.614). Information system quality is confirmed as a partial mediator in the relationship between digital literacy and sustainable business performance. These findings underscore that the most effective intervention is simultaneous: strengthening digital literacy capacity must be coupled with the parallel adoption of high-quality information systems. Depok City Government is recommended to design sector-based digital literacy training programs, with emphasis on digital content production competencies.
Co-Authors Adella Damayanti Wijaya Anwar Mustofa Arizal Putra Pratama Dikky Setiawan Erlyn Rosalina Fachri Aditya Friscila Purba Hana Nurdina Hana Nurdina Iis Mariam Kurniasari, Ratri Laras Afifah M Ikhsan Mawarta Onida Sinaga Mufid El Zidan Muhammad Fernandi Narulita Syarweny Nuria Puspitasari Reza Maulana Rifqi Nandi Hariansyah Riskon Ginting Riza Hadikusuma Taufik Akbar Titik Purwinarti Trianika Putri Rahmawati Wahyudi Utomo