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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Siti Fatimathus Sholikah
Politeknik Negeri Jakarta

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Pengaruh Review dan Rating Terhadap Pemesanan Hotel dengan Price Discount sebagai Moderasi Siti Fatimathus Sholikah; Risya Zahrotul Firdaus; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The aims of this research is to analyze the influence of hotel reviews and ratings on potential customers' decisions to book hotels through Traveloka, with price discount as a moderating variable. Quantitative methods are applied to test research hypotheses. Data was collected through an online questionnaire from 100 users of the Traveloka application in Beji District, Depok City who represent the sample for this research and the data was analyzed using the PLS-SEM. The research findings indicate that online customer reviews have a positive influence on hotel booking decisions with a t-statistic of 2.556 and p-values of 0.011; online customer rating has a positive influence with a t-statistic of 4.336 and p-values of 0.000; The price discount variable is proven to be able to strengthen the influence of online customer reviews on booking decisions with a t-statistic of 2.047 and p-values of 0.041, however the price discount variable is not able to strengthen the influence of online customer ratings on hotel booking decisions.
Co-Authors Firdaus, Risya Zahrotul Iis Mariam