Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Mawar O Sinaga
Politeknik Negeri Jakarta

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Store Atmosphere dan Brand Awareness Terhadap Repurchase Intention (Studi Kasus Pada Konsumen Kedai Kopi Janji Jiwa Di Kecamatan Gunung Putri) Arizal Putra Pratama; Putra Farhan A Halim; Mawar O Sinaga; Wahyudi Utomo; Riza Hadi Kusuma
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the influence of store atmosphere (encompassing lighting, layout, and cleanliness) and brand awareness (including recognition of logo, tagline, and product quality) on the repurchase intention of Janji Jiwa coffee shop customers in Gunung Putri district. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research found that both store atmosphere (path coefficient of 0.360, p < 0.001) and brand awareness (path coefficient of 0.503, p < 0.001) had a significant and positive impact on repurchase intention. These findings indicate that efforts to create a comfortable and attractive store atmosphere, as well as strengthen brand image, will positively impact customer loyalty at Janji Jiwa
Co-Authors Arizal Putra Pratama Putra Farhan A Halim Riza Hadi Kusuma Wahyudi Utomo