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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Pinggi Laresti
Politeknik Negeri Jakarta

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Perlindungan Konsumen pada Layanan Transportasi Online Kasus Gojek di Indonesia Nining Latianingsih; Laras Afifah; Yuningsih; Arikah Fazira; Maria Gabriella Vicanya Putri Siahaan; Pinggi Laresti; Ghibrani Addini Saddam; Verdy Sandjaya
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The growth of online transportation services has transformed the way people move around cities by offering convenience, flexibility, and ease. This study aims to determine the level of consumer awareness of their rights when using the Gojek online transportation service and to identify the main complaints consumers have raised regarding the service. This study used a descriptive method, distributing questionnaires to 15 online transportation service users. The data obtained were then analyzed and categorized. The results revealed a significant contradiction: although the majority felt unsafe (66.7%), almost all respondents (93.3%) did not file a complaint. This indicates not only a lack of consumer rights literacy but also a potential failure of the service system in building user trust. These findings indicate that consumer awareness of their rights remains relatively low. Although the majority have filed complaints, and more than half have been resolved, there is still room for improvement in the speed and quality of responses from service providers. This study recommends the need to increase consumer education and improve the complaint handling system by online transportation service providers.
Pengembangan Bisnis UMKM Kuliner Berbasis Business Model Canvas, SWOT, dan SMART Goals Pinggi Laresti; Yanita Ella Nila Chandra; Titik Purwinarti; Yuningsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8041

Abstract

This study aims to identify the existing business model condition, determine the strategic position through SWOT analysis, formulate measurable business development goals using the SMART Goals framework, and design an updated Business Model Canvas (BMC) for UMKM bakery X in Cimanggis District, Depok City. The integration of BMC-SWOT-SMART Goals serves as a comprehensive framework for analyzing and developing SME business models. This research employs a descriptive qualitative method with data collected through in-depth interviews with seven informants, observation, focus group discussion, and document study, analyzed using NVivo through thematic coding, source triangulation, and technical triangulation. The findings indicate that the existing BMC demonstrates strengths in product availability, premium ingredient quality, and personal service, while facing challenges in manual transaction recording, limited physical assets, inconsistent digital marketing content, and over-reliance on the owner. Based on IFAS (2.08) and EFAS (1.17) scores, the business is positioned in Quadrant I with an SO Strategy. Four SMART Goals were formulated covering physical asset enhancement, digital operational systems, marketing and branding, and partnership network expansion, forming the basis for an applicable new BMC aligned with the business’s actual capacity to support sustainability and scalability.
Co-Authors Arikah Fazira Ghibrani Addini Saddam Laras Afifah Maria Gabriella Vicanya Putri Siahaan Nining Latianingsih Titik Purwinarti Verdy Sandjaya Yanita Ella Nila Chandra Yuningsih