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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Yanita Ella Nila Chandra
Politeknik Negeri Jakarta

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Pengembangan Bisnis UMKM Kuliner Berbasis Business Model Canvas, SWOT, dan SMART Goals Pinggi Laresti; Yanita Ella Nila Chandra; Titik Purwinarti; Yuningsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8041

Abstract

This study aims to identify the existing business model condition, determine the strategic position through SWOT analysis, formulate measurable business development goals using the SMART Goals framework, and design an updated Business Model Canvas (BMC) for UMKM bakery X in Cimanggis District, Depok City. The integration of BMC-SWOT-SMART Goals serves as a comprehensive framework for analyzing and developing SME business models. This research employs a descriptive qualitative method with data collected through in-depth interviews with seven informants, observation, focus group discussion, and document study, analyzed using NVivo through thematic coding, source triangulation, and technical triangulation. The findings indicate that the existing BMC demonstrates strengths in product availability, premium ingredient quality, and personal service, while facing challenges in manual transaction recording, limited physical assets, inconsistent digital marketing content, and over-reliance on the owner. Based on IFAS (2.08) and EFAS (1.17) scores, the business is positioned in Quadrant I with an SO Strategy. Four SMART Goals were formulated covering physical asset enhancement, digital operational systems, marketing and branding, and partnership network expansion, forming the basis for an applicable new BMC aligned with the business’s actual capacity to support sustainability and scalability.
Co-Authors Pinggi Laresti Titik Purwinarti Yuningsih