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All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Zahra Azizah Arifianti
Politeknik Negeri Jakarta

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Potensi Pasar Pameran Preloved Selebriti di Jakarta Berdasarkan Minat Exhibitor dan Pemetaan Kompetitor Rizkhika Fitriasya; Meisa Sofia; Zahra Azizah Arifianti; Lilis Nur Halimah
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7045

Abstract

This study is motivated by the growing trend of preloved fashion and the increasing involvement of public figures in the event industry, while celebrity preloved exhibitions in Jakarta remain relatively limited. This study aims to analyze the market potential of celebrity preloved exhibitions in Jakarta based on prospective exhibitor interest and competitor mapping. A descriptive quantitative approach was employed, supported by documentation studies. Primary data were collected through online questionnaires distributed to 30 prospective exhibitors, consisting of celebrities, public figures, influencers, content creators, brands, and celebrity management teams. Secondary data were obtained through digital documentation of similar events in Jakarta. The findings indicate that prospective exhibitors demonstrate strong readiness and interest in participating in celebrity preloved exhibitions. The concept is considered relevant not only as a transactional platform, but also as a medium for promotion, audience interaction, and personal branding enhancement. Competitor mapping shows that the celebrity preloved exhibition segment is emerging, although it has not yet been fully dominated by a single major organizer. Therefore, celebrity preloved exhibitions in Jakarta have promising market potential when positioned as lifestyle events that emphasise sustainable fashion, celebrity experience, and audience engagement.
Co-Authors Lilis Nur Halimah Meisa Sofia Rizkhika Fitriasya