Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Lilis Nur Halimah
Politeknik Negeri Jakarta

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Potensi Pasar Pameran Preloved Selebriti di Jakarta Berdasarkan Minat Exhibitor dan Pemetaan Kompetitor Rizkhika Fitriasya; Meisa Sofia; Zahra Azizah Arifianti; Lilis Nur Halimah
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7045

Abstract

This study is motivated by the growing trend of preloved fashion and the increasing involvement of public figures in the event industry, while celebrity preloved exhibitions in Jakarta remain relatively limited. This study aims to analyze the market potential of celebrity preloved exhibitions in Jakarta based on prospective exhibitor interest and competitor mapping. A descriptive quantitative approach was employed, supported by documentation studies. Primary data were collected through online questionnaires distributed to 30 prospective exhibitors, consisting of celebrities, public figures, influencers, content creators, brands, and celebrity management teams. Secondary data were obtained through digital documentation of similar events in Jakarta. The findings indicate that prospective exhibitors demonstrate strong readiness and interest in participating in celebrity preloved exhibitions. The concept is considered relevant not only as a transactional platform, but also as a medium for promotion, audience interaction, and personal branding enhancement. Competitor mapping shows that the celebrity preloved exhibition segment is emerging, although it has not yet been fully dominated by a single major organizer. Therefore, celebrity preloved exhibitions in Jakarta have promising market potential when positioned as lifestyle events that emphasise sustainable fashion, celebrity experience, and audience engagement.
Praktik Logistik Digital Berkelanjutan Dalam Penyelenggaraan Event Kampanye Anak Indonesia Hebat Lilis Nur Halimah; Annisa Wardhani
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7693

Abstract

The growing adoption of digital coordination tools in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry has created opportunities to support more sustainable event logistics practices. This study examines the integration of digital logistics tools and their contribution to sustainable business operations in the implementation of the Kampanye Anak Indonesia Hebat (KAIH) event, organized by PT Lyonic Nawasena Santosa on behalf of the Ministry of Primary and Secondary Education of Indonesia, across five cities: Serang, Lampung, Yogyakarta, Manokwari, and Kudus. The study employs a qualitative descriptive method through direct observation, semi-structured interviews, and the authors' internship experience. The findings show that digital tools such as cloud-based data management, real-time communication platforms, route optimization applications, and digital documentation reduced printed material usage, minimized unnecessary transportation trips, and improved cost and resource efficiency, reflecting the economic and environmental dimensions of sustainable business practice. However, the study also finds that digital logistics effectiveness is contingent upon local telecommunications infrastructure, as demonstrated in Manokwari, where limited connectivity required adaptive, less digitally dependent strategies. The study concludes that sustainable digital logistics management in multi-city MICE events must be contextually adapted to local infrastructure conditions to balance efficiency, environmental responsibility, and operational reliability.
Co-Authors Annisa Wardhani Meisa Sofia Rizkhika Fitriasya Zahra Azizah Arifianti