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All Journal Jurnal Intelek Dan Cendikiawan Nusantara Jejak digital: Jurnal Ilmiah Multidisiplin
Daniel Daniel
Universitas Bina Sarana Informatika
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Gratis Ongkir dan Flash Sale Terhadap Keputusan Pembelian Pada Pengguna Shopee Wanita Generasi Z di Kemayoran Jakarta Pusat Adi Syahidin Akbari; Daniel Daniel
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gratis Ongkir dan Flash Sale terhadap keputusan pembelian pada aplikasi Shopee pada wanita Generasi Z di Kecamatan Kemayoran, Jakarta Pusat. Penelitian ini dilatarbelakangi oleh semakin ketatnya persaingan e-commerce yang mendorong perusahaan menerapkan berbagai strategi promosi untuk meningkatkan keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dengan skala Likert empat poin dan dianalisis menggunakan IBM SPSS Statistics versi 26. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa seluruh item pernyataan pada variabel Gratis Ongkir, Flash Sale, dan Keputusan Pembelian dinyatakan valid dan reliabel. Selain itu, model regresi telah memenuhi uji asumsi klasik sehingga layak digunakan dalam penelitian. Hasil analisis menunjukkan bahwa Gratis Ongkir dan Flash Sale berpengaruh terhadap keputusan pembelian pada aplikasi Shopee, baik secara parsial maupun simultan. Dengan demikian, kedua strategi promosi tersebut mampu mendorong peningkatan keputusan pembelian konsumen, khususnya wanita Generasi Z di Kecamatan Kemayoran, Jakarta Pusat.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Richeese Factory Cabang Pahlawan  Revolusi Daerah Jakarta Timur Ulyani Nur Aisyah; Daniel Daniel
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w6tszd26

Abstract

This study aims to analyze the influence of price and service quality on customer satisfaction at the Richeese Factory Pahlawan Revolusi branch in East Jakarta. The study employs a quantitative approach using purposive sampling with 85 respondents. Data were collected via questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination, utilizing IBM SPSS Statistics version 27. The results indicate that price has a positive and significant effect on customer satisfaction, with a calculated t-value of 10.176 and a significance level of <0.001. Service quality also has a positive and significant effect, with a calculated t-value of 3.002 and a significance level of 0.004. Simultaneously, price and service quality significantly influence customer satisfaction, with a calculated F-value of 114.358 and a significance level of <0.001. The R-square value of 0.736 indicates that price and service quality explain 73.6% of the variation in customer satisfaction. Thus, it can be concluded that price and service quality—both individually and simultaneously—play a significant role in enhancing customer satisfaction.  
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan PT PQR Plumpang Jakarta Utara Fatonah Wahyuningsih; Daniel Daniel
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zsaf4a52

Abstract

This study aims to examine and analyze the effect of compensation and work environment on employee job satisfaction at PT PQR Plumpang, North Jakarta. This research employs a quantitative method with a causal associative approach. The study population comprises all 55 employees in the Cleaning Service department at PT PQR Plumpang. Using a census sampling technique (saturated sample), all 55 employees were selected as respondents. Data were collected through questionnaires and analyzed using multiple linear regression via SPSS 27. The partial t-test results indicate that compensation has a positive and significant effect on job satisfaction (????count7.047 > ????table2.007; sig 0.000 < 0.05). Similarly, the work environment has a positive and significant partial effect on job satisfaction (????count8.324 > ????table2.007; sig0.000 < 0.05). The simultaneous F-test results demonstrate that compensation and work environment together significantly influence employee job satisfaction (????count36.870 > ????table3.18; sig 0.000 < 0.05). In conclusion, fair compensation and a conducive work environment effectively improve employee job satisfaction both individually and combined. The practical implications suggest that PT PQR management should review overtime pay policies and enhance internal communication to foster a harmonious work atmospher
Co-Authors Adi Syahidin Akbari Fatonah Wahyuningsih Ulyani Nur Aisyah