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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia
Saiful Labib MH
Universitas Bhamada Slawi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

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Pelatihan Artificial Intelligence Dalam Pembuatan Konten Pemasaran UMKM Desa Kambangan Sonhaji; Haries Anom SAN; Toto Sudibyo; Saiful Labib MH; Sri Lestari; Rizki Fitriani
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.11315

Abstract

The development of Artificial Intelligence (AI) technology offers strategic opportunities to enhance the effectiveness of digital marketing, particularly in marketing content creation. This study/community service aims to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing AI technology to optimize business profiles and services to become more attractive and competitive. The method used consists of lectures and structured practical sessions, with learning outcomes targeted at 25% knowledge and 75% skills. The activities include providing education and training on the use of AI tools such as ChatGPT, Gemini, Canva Magic Studio, and CapCut AI, assisting MSMEs in transforming product packaging and promotional strategies from conventional to modern digital approaches, and encouraging digital independence in managing marketing assets sustainably. The results indicate that the use of AI improves efficiency, reduces content production time, and enhances the competitiveness of MSMEs in the increasingly competitive digital marketplace.
Co-Authors Haries Anom SAN Rizki Fitriani Sonhaji Sri Lestari Toto Sudibyo