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All Journal JABI: Jurnal Abdimas Bhakti Indonesia Jurnal Pengabdian Kepada Masyarakat Indonesia
Toto Sudibyo
Universitas Bhamada Slawi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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PELATIHAN MARKETING DIGITAL ORGANISASI PEMUDA DESA KUDAILE Toto Sudibyo; Rito Cipta Sigita Hariyono; Sri Hartati; Rizki Noor Prasetyono; Nurul Mega Saraswati; Ariani Dwi Septi
JABI: Jurnal Abdimas Bhakti Indonesia Vol 4 No 1 (2023): Juni
Publisher : UNIVERSITAS BHAMADA SLAWI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36308/jabi.v4i1.489

Abstract

Pada era globalisasi saat ini, teknologi semakin berkembang dan mempermudah aktivitas manusia. Seiring dengan pesatnya perkembangan teknologi dan informasi, mendorong manusia untuk memenuhi kebutuhannya dengan cepat, mudah dan nyaman. Hal itu bisa diwujudkan dengan adanya teknologi internet. Tidak terkecuali Indonesia, yang kegiatan sehari-harinya semakin akrab dengan internet. Lebih jauh lagi, sejumlah kalangan menyebut internet sebagai pencetusnya tsunami Informasi, atau semacam banjir informasi yang mengalir deras pasca terjadinya revolusi teknologi media. Dunia digital bagaikan tombak bersisi dua yang memiliki dampak positif dan negatif. Untuk meminimalkan dampak negatif digital terutama sosial media para peserta di bekali pengetahuan dan wawasan-wawasan isu-isu terkini teknologi informasi sehingga di harapkan para peserta mampu menggunakan teknologi informasi dengan baik dan lebih bijak. Dari kegiatan pelatihan dan pendampingan ini di hasilkan 15 akun yang dapat menjadi alat atau sarana digital marketing sebagai awal untuk membangun dan alternatif pilihan mata pencaharian bagi peserta pelatihan. dengan diberikan pelatihan dan pendampingan, diharapkan peserta termotivasi untuk menumbuhkan semangat para peserta berwirausaha.
Pelatihan Digital Marketing Produk Lokal Pada UMKM di Desa Dukuh Damu Kab. Tegal Sonhaji; Haries Anom SAN; Toto Sudibyo; Sri Lestari; Rizki Fitriani; Amelia Dwi Cahyani
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.6004

Abstract

The development of industry 4.0 and digital transformation are currently the main keys to the movement of micro, small and medium enterprises (MSMEs) in Indonesia. However, they still face three complex problems, namely the lack of digital literacy for marketing, the need for business capital and difficulties in logistics distribution. Market opportunities in the digital era seem increasingly open and will produce many benefits that will be obtained if only MSMEs are smart in transforming to take advantage of digitalization trends.Digital marketing not only helps MSMEs increase sales, but also helps them build brands, increase visibility, and build better relationships with customers. In addition to having a good understanding of digital marketing, MSMEs can also optimize the use of social media. The materials presented to partners: Providing materials through an introduction to the basics of digital marketing, Ethics and Cyber ​​Security Training for MSMEs on Optimizing Social Media by creating social media accounts. Holding effective message training. This ability must be possessed by business actors because with attractive images and messages it will increase the interest of potential consumers to buy the product. The method used is by lectures and by conducting structured practice with a target of achieving at least 75% of Skills and 25% of Knowledge fulfilled
Co-Authors Amelia Dwi Cahyani Ariani Dwi Septi Haries Anom SAN M. Wahab Khasbulloh Nurul Mega Saraswati Rito Cipta Sigita Hariyono Rizki Fitriani Rizki Noor Prasetyono Sonhaji Sri Hartati Sri Lestari