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All Journal Indonesian Journal of Community Empowerment
Hikmah Hikmah
Universitas 17 Agustus 1945
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Public Health

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PELATIHAN PEMASARAN DIGITAL DAN OPTIMALISASI KEMASAN PRODUK BAGI PELAKU UMKM DI KELURAHAN MIJEN SEMARANG Janti Soegiastuti; Hikmah Hikmah; Nurchayati Nurchayati; Agung Wibowo; Camilus Isidorus Ikut; Siti Aminah; Sukardi Sukardi; Atika Mutiarachim; Nur Atika Yuniarti; Ryan Arya Pramudya; Amsar Amsar
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 5 (2026): MAJU : Indonesian Journal of Community Empowerment, September 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i5.3010

Abstract

This community service activity aims to solve the classic problems faced by MSMEs in Mijen Village, Semarang City, related to simple product packaging profiles and minimal utilization of digital platforms. The methods used in this assistance consist of participatory mapping, structured presentation training, visual packaging design practices, and operationalization of social media marketing. The activity was held at POS PAUD Kenanga, Mijen, involving local business actors. The results showed a significant increase in public understanding regarding business digitization and green economy implementation. MSME actors are now able to design informative and standard packaging labels, run business accounts on digital channels, and organize dynamic creative content. This empowerment produces a positive impact on expanding product visibility and increasing local economic competitiveness.
Co-Authors Agung Wibowo Amsar Amsar Atika Mutiarachim Camilus Isidorus Ikut Janti Soegiastuti Nur Atika Yuniarti Nurchayati Nurchayati Ryan Arya Pramudya Siti Aminah Sukardi Sukardi