PELATIHAN PEMASARAN DIGITAL DAN OPTIMALISASI KEMASAN PRODUK BAGI PELAKU UMKM DI KELURAHAN MIJEN SEMARANG

Janti Soegiastuti (Universitas 17 Agustus 1945)
Hikmah Hikmah (Universitas 17 Agustus 1945)
Nurchayati Nurchayati (Universitas 17 Agustus 1945)
Agung Wibowo (Universitas 17 Agustus 1945)
Camilus Isidorus Ikut (Universitas 17 Agustus 1945)
Siti Aminah (Universitas 17 Agustus 1945)
Sukardi Sukardi (Universitas 17 Agustus 1945)
Atika Mutiarachim (Universitas 17 Agustus 1945)
Nur Atika Yuniarti (Universitas 17 Agustus 1945)
Ryan Arya Pramudya (Universitas 17 Agustus 1945)
Amsar Amsar (Universitas 17 Agustus 1945)

Indonesian Journal of Community Empowerment
Vol. 3 No. 5 (2026): MAJU : Indonesian Journal of Community Empowerment, September 2026

This community service activity aims to solve the classic problems faced by MSMEs in Mijen Village, Semarang City, related to simple product packaging profiles and minimal utilization of digital platforms. The methods used in this assistance consist of participatory mapping, structured presentation training, visual packaging design practices, and operationalization of social media marketing. The activity was held at POS PAUD Kenanga, Mijen, involving local business actors. The results showed a significant increase in public understanding regarding business digitization and green economy implementation. MSME actors are now able to design informative and standard packaging labels, run business accounts on digital channels, and organize dynamic creative content. This empowerment produces a positive impact on expanding product visibility and increasing local economic competitiveness.