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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Muhammad Alfardheen MJ Mogi
Universitas Islam Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Visual Design Innovation through Instagram to Increase User Interaction and Build Brand Awareness at PT. Oninyon Revolusi Kreatif Indonesia Muhammad Alfardheen MJ Mogi; Alldila Nadhira Ayu Setyaning
Formosa Journal of Multidisciplinary Research Vol. 4 No. 2 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i2.52

Abstract

This research aims to enhance user interaction and brand awareness of PT Oninyon Revolusi Kreatif Indonesia through visual design on Instagram. The company's main challenges include ineffective visual design and low audience awareness of offered services. Using qualitative methods through direct observation and interviews, the study found that creative strategies such as visual content planning, design guidelines, and content scheduling can increase audience engagement. The implementation of visual elements successfully created a strong brand identity and improved engagement, demonstrated by growth in Instagram Insights metrics. This study provides recommendations for sustainable strategies to optimize visual content according to market trends.
Co-Authors Alldila Nadhira Ayu Setyaning