Visual Design Innovation through Instagram to Increase User Interaction and Build Brand Awareness at PT. Oninyon Revolusi Kreatif Indonesia

Muhammad Alfardheen MJ Mogi (Universitas Islam Indonesia)
Alldila Nadhira Ayu Setyaning (Universitas Islam Indonesia)

Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 4 No. 2 (2025): February 2025

This research aims to enhance user interaction and brand awareness of PT Oninyon Revolusi Kreatif Indonesia through visual design on Instagram. The company's main challenges include ineffective visual design and low audience awareness of offered services. Using qualitative methods through direct observation and interviews, the study found that creative strategies such as visual content planning, design guidelines, and content scheduling can increase audience engagement. The implementation of visual elements successfully created a strong brand identity and improved engagement, demonstrated by growth in Instagram Insights metrics. This study provides recommendations for sustainable strategies to optimize visual content according to market trends.