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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya JE (Journal of Empowerment)
Dwi Aksa, Yudha Asmara
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
HEGEMONI DALAM BERITA PEMILIHAN CALON PRESIDEN DI MEDIA CETAK INDONESIA Dwi Aksa, Yudha Asmara; Sandra N.S, Christina
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.312 KB) | DOI: 10.33558/makna.v1i1.794

Abstract

This study analyzes the news hegemony framing of the presidential election (Election) in 2014 in Daily Newspaper Suara Pembaruan, particularly in the main report rubric from May to July 2014. 2014 Presidential Election?s news is the most interesting news for the media and the public because it attracts the public?s interest. At the time of the election, almost all media present the news as headline including Suara Pembaruan. By using descriptive qualitative method with Zhongdan Pan and Gerald M. Kosicki?s framing analysis model, this research aims to find out how Suara Pembaruan framed 2014 presidential elections.  The result shows that the news framing of 2014 presidential elections conducted by Suara Pembaruan mainly focused on Joko Widodo, the number 2 presidential candidate than the number 1 candidate, Prabowo
MEDIA KONVENSIONAL & SOSIALISASI PEMERINTAH DESA Dwi Aksa, Yudha Asmara
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1132.161 KB) | DOI: 10.33558/makna.v3i2.1523

Abstract

Media and local government are important research objects to provide information, understanding and education to the community. The present research analyses stages of dissemination to the public Sukaraja Village based on three models of Effendy (1997): one-step flow of communication, two-step flow of communication that explains the process of mass communication as well as SMCR model of Berlo that explains the communication process in general. To obtain data, the present research conducted observation, interviews, and literature review by compiling the existing resources materials and analyzing them based on the main theories above. The results indicated that an outline of community outreach programs performed by Sukaraja village can be categorized into two types: routine and non-routine outreach programs in various fields such as health, safety, and social development. Local government of Sukaraja Village used conventional media to deliver messages of the community?s character, culture and education. Furthermore, it shows the public acceptance community outreach programs of the government of Sukaraja village. The present research indicated the benefits of using conventional media such as billboard or radiogram in lieu of non conventional media such as email. Thus, the use of conventional media can be beneficial depending on the conditions of said society.
THE REPRESENTATION OF CERDIKIAWAN in GOJEK ADVERTISEMENT Nabila, Nabila; Dwi Aksa, Yudha Asmara
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 8 No 1 (2021): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v8i1.2434

Abstract

Consistent communication is the main key in building and developing a business. In Indonesia, the phenomenon of startup business is growing rapidly. The increasingly fierce business competition makes each startup company competing with each other to promote their products, one of which is advertising. Advertising does not only function for the marketing of products or services, but in public memory so that it can add value to the brand because it has its own impression for those who see it. One of the startup company advertisements that not only attracts the attention of researchers but also the people of Indonesia is the Cerdikiawan version of Gojek Ads. This advertisement depicts the story of cerdikiawan. However, cerdikiawan word in this ad is a new word that has not been defined by the KBBI so that it doesn’t sounds familiar to the public. Plus the mention of the word cerdikiawan sounds similar to the word cendekiawan who clearly has been known and used longer. So that many people who interpret the concept of cerdikiawan are similar to cendekiawan. Therefore, this study aims to find out how the Smart Advertising version of the Smart Project represents the smart concept. Based on the simple definition presented by Gojek , cerdikiawan concept uses the analysis method of the semiotics theory by Charles Sanders Peirce's with his triadic triangles, that are sign, object, and interpretant. The selection of characters, settings, naration (seen words), the problem and how to solved in each scene become sign and object in producing interpreters about the representation of cerdikiawan. The results of this research explained that cerdikiawan is someone who has high creativity, unique, light–handed, and out of the box. Furthermore, cerdikiawan can be done by anyone, anytime, anywhere, and under any circumstances that are then equated with Gojek users.
MEMBERDAYAKAN SISWA DI PESANTREN MOTIVASI INDONESIA MELALUI PELATIHAN STRUCTURE AND WRITTEN EXPRESSIONS PADA TOEFL ITP Adara, Reza Anggriyashati; Hartini, Tin; Dwi Aksa, Yudha Asmara
JE (Journal of Empowerment) Vol 3, No 2 (2022): DESEMBER
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v3i2.2703

Abstract

ABSTRAK Tata bahasa adalah salah satu aspek yang paling sulit untuk diperoleh. Namun demikian, kemampuan memahami grammar sangat dibutuhkan untuk lulus TOEFL ITP (Test of English as a Foreign Language Institutional Testing Program), khususnya bagian Structure and Writing Expressions. Memberikan pelatihan tata bahasa dapat membantu siswa untuk menguasai bahasa. Penelitian ini bertujuan untuk mendeskripsikan program pelatihan yang dilakukan untuk memberikan strategi yang dapat digunakan oleh para peserta untuk menguasai TOEFL ITP. Peserta dalam pelatihan ini berjumlah 12 siswa Pesantren Motivasi Indonesia. Hasil kuesioner yang dibagikan setelah acara menunjukkan bahwa sebagian besar peserta pelatihan merasa puas dengan pelatihan tersebut dan berharap adanya pelatihan-pelatihan berikutnya yang dapat meningkatkan pengetahuan gramatikal mereka, terutama yang dapat membantu mereka mendapatkan nilai yang lebih baik dalam TOEFL ITP atau tes bahasa Inggris lainnya. ABSTRACTIt has been argued that grammar is one of the most difficult aspects to be acquired. Nevertheless, the ability to understand grammar is needed to pass TOEFL ITP (Test of English as a Foreign Language Institutional Testing Program), especially Structure and Written Expressions part. Providing grammar training may help students to master the language. The present study aims to describe a training program conducted to provide strategies which can be used by the participants to ace TOEFL ITP. The participants consist of 12 students of Pesantren Motivasi Indonesia. The results from the questionnaires which were distributed after the event showed that most participants are satisfied with the training and hoped for next trainings which can improve their grammatical knowledge, especially ones that may help them getting better scores in TOEFL ITP or other English tests.
Co-Authors Adara, Reza Anggriyashati Hartini, Tin Nabila, Nabila Sandra N.S, Christina