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ANALISIS TERHADAP UPAYA PENCITRAAN PERGURUAN TINGGI Hartini, Tin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2017): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.987 KB) | DOI: 10.33558/makna.v2i1.785

Abstract

There is a competition among universities in Indonesia that encourage them to build images or a public perception toward their institutions or their products. The positive images of an institution are beneficial for the institution itself. As an example, an organization or educational institution with positive images will have more loyal employees or obtain more students. Islamic University of 45 Bekasi (Unisma) builds its image as a university with Islamic characters in which its students, employees, and lecturers are encouraged to hold Islamic values in their academic or non-academic activities. The present study shows that these Islamic values can be considered as the strength of UNISMA in its academic, research, and community service as it gradually builds its standard of a university with Islamic characteristics. Besides that, this research shows that the implementation of public relation programs in their efforts to build an image of university can be considered as strategic policies done by public relation practitioners by combining various social needs and a promotional approach toward the strength of university. As an impact, practitioners are encouraged to understand the demands and aspirations of public as the existence of a university depends on public
STRATEGI COMMUNITY RELATIONS LEMBAGA PENDIDIKAN Hartini, Tin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.189 KB) | DOI: 10.33558/makna.v1i1.796

Abstract

The paper aims to analyze the punk subculture as phenomenon in absorbing to the Indonesian local context. Specifically, the findings of this paper see how the global context influenced forming the new local context of Punk as phenomenon regarding to music and fashion. This paper will explain the new form of Punk in Indonesia.
UPAYA PERHUMAS DALAM MENINGKATKAN KOMPETENSI PUBLIC RELATIONS Hartini, Tin
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2019): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.589 KB) | DOI: 10.33558/makna.v4i1.1671

Abstract

Praktik public relations (PR) saat ini begitu dinamis, selain mengemban tugas sebagai penyampai pesan kepada publiknya, PR juga memiliki peran penting sebagai strategicmanagement. Artinya aktivitas tidak sebatas tugas-tugas teknis, namun juga tugas-tugasmanajerial. Oleh karenanya, organisasi hendaknya menyadari dengan baik bahwakeberadaan PR sangat menentukan keberhasilan serta keberlangsungan perusahaan.Seorang PR bertanggung jawab dalam hal membangun serta mempertahankan kepercayaandan reputasi organisasi yang diwakilinya. Penelitian ini bertujuan untuk mengetahui upayaasosiasi profesi dalam meningkatkan kompetensi praktisi PR. PERHUMAS merupakansalah satu asosiasi profesi PR di Indonesia yang concern terhadap perkembangan dankemajuan profesi public relations. Metode yang digunakan dalam penelitian ini adalahkualitatif deskriptif. Melalui pendekatan teori excellent public relations penelitian inidiharapkan dapat memberikan manfaat bagi perkembangan dan peningkatan kualitas sertakompetensi praktisi PR ditengah kompleksitas permasalahan yang dihadapi organisasi saatini. Beberapa kompetensi dasar yang wajib dimiliki PR diantaranya: etika public relations,peran aktif PR di era digital, pengukuran public relations, membangun strategi komunikasikrisis, keterampilan menulis, keterampilan presentasi, keprotokoleran dan hubunganpemerintahan, serta Media Relations. Penelitian ini hanya terbatas pada bagaimana upayaPR untuk meningkatkan kompetensi praktisi PR. Rekomendasi untuk penelitian selanjutnyaadalah adaptasi budaya dalam praktik PR di Indonesia.
Analyzing Adaptation of MNC Portal Indonesia Internship Students in Facing Culture Shock Hartini, Tin; Piernawan, Fajar Ramdani
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 21 No 2 (2024): PARADIGMA Journal of Science, Religion and Culture Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/paradigma.v21i2.9956

Abstract

College students who undergo internship activities often experience culture shock due to entering a new environment that has cultural differences with their home culture. Culture shock can cause a variety of reactions, including discomfort with the new environment. Intercultural communication, as an interaction between individuals who come from different cultural backgrounds can be an important element in overcoming this problem. The research method is a qualitative research method with a descriptive approach. Data collection research methods with five informants and one key informant through interviews and documentation. The data analysis techniques used are data reduction, data presentation and conclusions. The data validity used is source triangulation. The results of this study indicate the occurrence of culture shock experienced by several internship students at MNC Portal Indonesia in four stages of cultural adaptation, namely honeymoon, frustration, readjustment and resolution. Differences in lifestyles, ways of communication, as well as responsibilities and targets achieved in the work that resulted in internship students experiencing culture shock while doing internships at MNC Portal Indonesia. However, interns choose to survive and face all the conditions that exist, so that all interns are able to adapt to the new environment, and get benefits after doing an internship at MNC Portal Indonesia.
Analyzing Shoutcaster Rhetoric in Esports Games Ayu, Salsabila Puspita; Hartini, Tin; Khadijah, Siti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 14 No. 1 (2024): Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v14i1.8141

Abstract

Shoutcaster is one of professions created to supply the growing demand of esports or electronic sports. Against this backdrop, a shoutcaster is responsible for giving comments in esports matches. Thus, the ability to provide rhetorical comments becomes very important for the shoutcasters. The current study discusses the rhetoric of the shoutcasters in the Upoint Esports Angels Series (UEAS) season 2 grand final. The current study would analyze the rhetorical style of the shoutcasters according to Aristoteles’ rhetoric theory. This research would use a descriptive qualitative research design to analyze a video from UEAS Youtube channel. Then, the present study would analyze how three shoutcasters carry out the event. The results of the current study show that all shoutcasters use all elements in Aristoteles’s rhetoric theory (ethos, pathos and logos) to present the event. The present study conclude that those elements are crucial for shoutcasters in order to make them look credible for the audience.
Meningkatkan Kemampuan Berbicara Melalui Pelatihan Public Speaking dan Keprotokolan Adara, Reza Anggriyashati; Novita, Dila; Hartini, Tin
JE (Journal of Empowerment) Vol 5, No 1 (2024): JUNI
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v5i1.4130

Abstract

Abstrak Kemampuan berbicara di depan umum atau public speaking dapat menjadi salah satu kemampuan yang berguna untuk kehidupan personal dan profesional. Dengan kemampuan public speaking yang baik, individu dapat mengemukakan pendapat dengan jelas dan dapat diterima dengan baik oleh masyarakat. Selain kemampuan berbicara di depan publik, ilmu mengenai keprotokolan juga bisa membantu individu ketika mereka diharuskan untuk memimpin atau memfasilitasi acara-acara resmi. Penelitian ini mendeskripsikan hasil dari kegiatan pengabdian kepada masyarakat yang berjudul Pelatihan Keprotokolan dan Public Speaking KOHATI Bekasi. Metode pelatihan adalah ceramah dan diskusi. Hasil kuesioner menunjukkan bahwa sebagian besar peserta merasa acara pelatihan yang diadakan bisa dianggap berhasil untuk memberikan mereka pengetahuan dasar mengenai public speaking dan keprotokolan.AbstractPublic speaking can be a useful skill for personal and professional life. With good public speaking skills, individuals can express their opinions clearly and be well received by the public. In addition to public speaking skills, knowledge about protocol can also help individuals when they are required to lead or facilitate official events. This study describes the results of community service activities entitled Training on Protocol and Public Speaking KOHATI Bekasi. The training methods were lectures and discussions. The results of the questionnaire showed that most participants felt that the training event could be considered successful in providing them with basic knowledge of public speaking and protocol.