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All Journal Journal of the Community Development in Asia
Ainul Mohsein Abdul Mohsin
Universiti Sains Malaysia
Humanities

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Convenience vs Community: Understanding the Drivers Behind Student Preference for Online Food Delivery over Campus Dining Ainul Mohsein Abdul Mohsin; Rudresh Pandey; Nuraliah Izzaty Mohd Shahrizal; Nur Safiyah Afiqah Abdul Rahim; Nurfatinah Husna Abdul Rohim; Nurin Rafissah Mohd Raffe; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5059

Abstract

This research investigates the critical factors driving university students to choose third-party Online Food Delivery (OFD) applications over traditional physical campus dining facilities. Utilizing a quantitative, cross-sectional research design, empirical data were collected through a structured questionnaire administered to a sample of 120 undergraduate students at Universiti Sains Malaysia. The multiple regression results revealed a unique behavioral phenomenon in which variety of choices emerged as the sole statistically significant predictor of students’ venue preferences, yielding a standardized coefficient (?) of 0.285 and a significant p-value of 0.047, while perceived ease of use, social influence, and service quality were not statistically significant. In conclusion, these findings demonstrate that the extensive culinary variety and broad range of choices offered by digital aggregators act as the primary structural pull factor drawing students away from institutional dining facilities. Based on these findings, it is suggested that campus food operators prioritize digital modernization, strategic culinary diversification, and flexible menu rotations to effectively mitigate student migration and remain competitive with external delivery platforms.
The Digital Wallet Trap: Assessing the Impact of E-Wallets on the Spending Habits and Financial Wellbeing of USM Students Ainul Mohsein Abdul Mohsin; Nur Natasha Husna Mohamed Ali; Nur Nabila Huda Amran; Nur Nazira Razalli; Nur Quratu Ainabilah Mohd Nor Sufian; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5068

Abstract

This study examines the impact of e-wallet features on the spending habits and financial wellbeing of students at Universiti Sains Malaysia (USM). Using a quantitative approach, the study investigates three key factors: Perceived Ease of Use, Promotional Incentives, and Payment Visibility. Spending habits are assessed through impulse buying and budgetary leaks, while financial wellbeing is evaluated through saving capacity and financial stress. The findings indicate that frictionless digital transactions and reduced visibility of physical cash lower psychological barriers to spending, increasing students’ tendency to make unplanned purchases. Promotional incentives, including cashback and rewards, further encourage frequent e-wallet usage and spending beyond planned budgets. These patterns may contribute to increased borrowing and reduced financial stability among students. The study highlights the importance of digital financial literacy and recommends e-wallet features that provide real-time spending transparency to support responsible financial behavior and improve students’ long-term financial wellbeing.
Co-Authors Daisy Mui Hung Kee Daisy Mui Hung Kee Nur Nabila Huda Amran Nur Natasha Husna Mohamed Ali Nur Nazira Razalli Nur Quratu Ainabilah Mohd Nor Sufian Nur Safiyah Afiqah Abdul Rahim Nuraliah Izzaty Mohd Shahrizal Nurfatinah Husna Abdul Rohim Nurin Rafissah Mohd Raffe Rudresh Pandey