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All Journal Journal of the Community Development in Asia
Nurfatinah Husna Abdul Rohim
Universiti Sains Malaysia
Humanities

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Convenience vs Community: Understanding the Drivers Behind Student Preference for Online Food Delivery over Campus Dining Ainul Mohsein Abdul Mohsin; Rudresh Pandey; Nuraliah Izzaty Mohd Shahrizal; Nur Safiyah Afiqah Abdul Rahim; Nurfatinah Husna Abdul Rohim; Nurin Rafissah Mohd Raffe; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 3 (2026): September 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i3.5059

Abstract

This research investigates the critical factors driving university students to choose third-party Online Food Delivery (OFD) applications over traditional physical campus dining facilities. Utilizing a quantitative, cross-sectional research design, empirical data were collected through a structured questionnaire administered to a sample of 120 undergraduate students at Universiti Sains Malaysia. The multiple regression results revealed a unique behavioral phenomenon in which variety of choices emerged as the sole statistically significant predictor of students’ venue preferences, yielding a standardized coefficient (?) of 0.285 and a significant p-value of 0.047, while perceived ease of use, social influence, and service quality were not statistically significant. In conclusion, these findings demonstrate that the extensive culinary variety and broad range of choices offered by digital aggregators act as the primary structural pull factor drawing students away from institutional dining facilities. Based on these findings, it is suggested that campus food operators prioritize digital modernization, strategic culinary diversification, and flexible menu rotations to effectively mitigate student migration and remain competitive with external delivery platforms.
Co-Authors Ainul Mohsein Abdul Mohsin Daisy Mui Hung Kee Nur Safiyah Afiqah Abdul Rahim Nuraliah Izzaty Mohd Shahrizal Nurin Rafissah Mohd Raffe Rudresh Pandey