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All Journal Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Shinta Mahartika
Universitas Islam Negeri Salatiga
Agriculture, Biological Sciences & Forestry Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Meningkatkan Visibilitas UMKM melalui Pendampingan Pemanfaatan Google Maps sebagai Media Promosi Digital: Enhancing MSME Visibility through Google Maps UtilizationAssistance for Digital Promotion Asfasya Anggun Widiana; Shinta Mahartika; Arika Himmatul Ulya; Ikfiyan Khasib Muhammad; Saifudin
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 4 No. 3 (2026): September: Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v4i3.1031

Abstract

MSMEs in Karangtengah Village, Tuntang, have not yet maximized Google Maps for digital promotion, limiting their online visibility. This program addressed the issue through a Participatory Action Research (PAR) approach involving 40 MSMEs in observation, training, mentoring, and evaluation activities. As a result, verified Google Maps profiles increased from 7 to 39, while participants’ average knowledge improved by 58%. The findings highlight the program’s contribution to strengthening MSMEs’ digital capabilities and promotional visibility.
Co-Authors Arika Himmatul Ulya Asfasya Anggun Widiana Ikfiyan Khasib Muhammad Saifudin