Meningkatkan Visibilitas UMKM melalui Pendampingan Pemanfaatan Google Maps sebagai Media Promosi Digital: Enhancing MSME Visibility through Google Maps UtilizationAssistance for Digital Promotion

Asfasya Anggun Widiana (Universitas Islam Negeri Salatiga)
Shinta Mahartika (Universitas Islam Negeri Salatiga)
Arika Himmatul Ulya (Universitas Islam Negeri Salatiga)
Ikfiyan Khasib Muhammad (Universitas Islam Negeri Salatiga)
Saifudin (Universitas Islam Negeri Salatiga)

Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Vol. 4 No. 3 (2026): September: Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian

MSMEs in Karangtengah Village, Tuntang, have not yet maximized Google Maps for digital promotion, limiting their online visibility. This program addressed the issue through a Participatory Action Research (PAR) approach involving 40 MSMEs in observation, training, mentoring, and evaluation activities. As a result, verified Google Maps profiles increased from 7 to 39, while participants’ average knowledge improved by 58%. The findings highlight the program’s contribution to strengthening MSMEs’ digital capabilities and promotional visibility.