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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Nurfauziah, Adinda
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Humanities Languange, Linguistic, Communication & Media Other

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WHEN FANS AND HATERS ARE ON THE SAME BOAT: A DECONSTRUCTIVE READING OF BOWO AND TIK TOK Rusdianti, Alisya; Nurfauziah, Adinda; Ahsan, Asmarani; Priyawan, Pepen
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2019): MAKNA: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.1581

Abstract

This literary research is exemplifying about deconstruction of the existence and thought towards fans and haters of Bowo related to his Tik Tok account. This Paper indicates the reflections for the netizens. To get the reflection by conducting the data some theories which need to apply in this research to get the real essence of truth of the comments and any other particular object is Deconstruction by Derrida. Furthermore, to analyze that Industry is using many of objects to deceive people, in this case is netizens, Fans and Haters of Bowo the researchers apply Cultural Studies by Adorno and Horkheimer. Afterwards the researchers will show the essential role and judgments of fans and haters of Bowo the researcher apply difference then it will be conclude by Paradox and Parallel. This paper also applied the descriptive qualitative method to conduct the informations and data then get the reflections. The result is reflections for netizens who are active in giving comments and judging in social media. The reflections indicate the deception of Industrial field in getting viral of Bowo and Tik Tok for the netizens. In this case the netizen will be warned that they are deceived by Industry with Tik Tok App through Bowo. Besides the netizens, the research also indicating the reflection for the female adolescence netizens that they have similar role in commenting and judging Bowo, moreover they also deceived in the same condition between adoring and abhorring, they will be considered as bystander due to the comments that they have been texted in Bowo?s Instagram account are judging.
WHEN FANS AND HATERS ARE ON THE SAME BOAT: A DECONSTRUCTIVE READING OF BOWO AND TIK TOK Priyawan, Pepen; Rusdianti, Alisya; Nurfauziah, Adinda; Asmarani, Asmarani
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2019): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (659.971 KB) | DOI: 10.33558/makna.v4i1.1676

Abstract

This study analyses the viral impact of Bowo, a teenage celebrity from TikTok (a socialmedia site) as well as comments from netizens who happened to be Bowo?s fans orhaters. In addition, the study used theories of cultural studies from Derrida, Adorno andHorkheimer to analyze the entertainment industry as well as netizens, both fans andhaters of Bowo. The role and judgments of fans and haters of Bowo will be shown to seethe paradoxes and parallel of this phenomenon. Thus, the study applied a descriptivequalitative method to analyze data. The results indicate that although netizens know thatwhat they see in TikTok may be fabricated, some netizens still felt deceived by Bowo?sappearances in TikTok. Those feelings were shown in their comments in social media. Inaddition to feeling deceived, the results show how female teenagers who engaged inonline discussions regarding Bowo seemed torn into adoring and abhorring Bowo.
Co-Authors Ahsan, Asmarani Asmarani, Asmarani Priyawan, Pepen Rusdianti, Alisya