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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Suci Indah Triani
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Penguatan Branding dan Digitalisasi UMKM Desa Melalui Logo, Banner, Google Maps, dan QRIS: Studi Kasus Desa Munte Suci Indah Triani; Annita Firda; Marissa Indah Puspita; Endar Bastari; Syakila Novia Fittri; Muhammad Taufiq
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2026): Mei: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i2.2054

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in rural areas play a pivotal role in sustaining local economies. However, limited brand visibility, location accessibility constraints, and reliance on conventional transaction methods frequently hinder business expansion. This study and community service initiative aim to analyze and describe the process of strengthening branding and digitalizing MSMEs in Munte Village through four integrated interventions: logo creation, banner installation, location registration on Google Maps, and QRIS-based digital payment assistance. A descriptive qualitative method utilizing participatory field observation was employed during the Community Service Program (KKN). The findings indicate that logo design successfully established a consistent visual identity for local products, while banner installation enhanced the physical attractiveness and visibility of businesses. Furthermore, registering locations on Google Maps expanded digital market reach and improved accessibility for outside consumers. Simultaneously, the adoption of QRIS offered convenience, efficiency, and security in non-cash transaction systems. This study concludes that integrating visual branding with basic digital infrastructure effectively enhances the professionalism, credibility, and operational readiness of village MSMEs in coping with modern market competition.
Co-Authors Annita Firda Endar Bastari Marissa Indah Puspita Muhammad Taufiq Syakila Novia Fittri