<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) in rural areas play a pivotal role in sustaining local economies. However, limited brand visibility, location accessibility constraints, and reliance on conventional transaction methods frequently hinder business expansion. This study and community service initiative aim to analyze and describe the process of strengthening branding and digitalizing MSMEs in Munte Village through four integrated interventions: logo creation, banner installation, location registration on Google Maps, and QRIS-based digital payment assistance. A descriptive qualitative method utilizing participatory field observation was employed during the Community Service Program (KKN). The findings indicate that logo design successfully established a consistent visual identity for local products, while banner installation enhanced the physical attractiveness and visibility of businesses. Furthermore, registering locations on Google Maps expanded digital market reach and improved accessibility for outside consumers. Simultaneously, the adoption of QRIS offered convenience, efficiency, and security in non-cash transaction systems. This study concludes that integrating visual branding with basic digital infrastructure effectively enhances the professionalism, credibility, and operational readiness of village MSMEs in coping with modern market competition.]]>
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