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All Journal Siber International Journal of Education Technology
Yanto Naim
AMIK Luwuk Banggai, Sulawesi Tengah, Indonesia
Education Social Sciences Other

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Analysis of the “Relationship Manager” Management in the Shopee Marketplace Through the Lens of Systems Management Theory Nuriyati Samatan; Yanto Naim; Adi Prakosa; Yuri Alfrin Aladdin; Annisa Ananda RC
Siber International Journal of Education Technology (SIJET) Vol. 3 No. 1 (2025): Siber International Journal of Education Technology (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v3i1.275

Abstract

Research Objective: This study aims to analyze the management of the "Relation Manager" in the Shopee marketplace in maintaining seller loyalty. The theories used in this study are Systems Management Theory and Two-Way Symmetrical Communication Theory, to understand the systems management process and communication management between Relationship Managers and sellers on the Shopee Marketplace. The research method is qualitative, conducted throught observation and in-depth interviews with several seller representatives who use the Shopee platform as a sales medium. The research results show, based on Systems Management Theory with the following assumptions: Environment, Inputs, Transformation Process, Output, and Feedback. Based on field data, a conducive work environment makes the job of Relationship Manager easier, allowing for a more personal approach and more open and enjoyable information delivery to Sellers. This ensures that the entire management process, including inputs, transformation processes, outputs, and feedback, runs smoothly. Two-way communication between the Relationship Manager and the Seller allows the overall management process to run as expected by both parties.
Co-Authors Adi Prakosa Annisa Ananda RC Nuriyati Samatan Yuri Alfrin Aladdin