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All Journal Jurnal Pengabdian Masyarakat: BAKTI KITA
Athalia Belva
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN KAPASITAS PEMASARAN KWT PUSPASARI MELALUI PELATIHAN PEMBUATAN KONTEN PROMOSI DIGITAL Aenur Rizqi Awaliyah Awaliyah; Putri Elsa Amelia Silalahi; Belysta Disa Setiawan; Athalia Belva; Faiza Permana Putra; Rizki Aditya Putra; Saharuddin
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 7 No. 2 (2026): Mei - Oktober
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v7i2.13455

Abstract

Advances in digital technology have opened up many opportunities for business groups to reach a wider market. However, many business groups lack the skills needed for digital marketing, including the Puspasari Women’s Group (KWT) in Bogor City. This empowerment activity aims to enhance the marketing capacity of KWT Puspasari members through training in creating digital promotional content. The training was conducted using a “learning by doing” approach in two sessions: the first session focused on photography and video filming techniques, while the second session covered the use of editing apps (Canva and CapCut) and ChatGPT for creating promotional captions. Evaluation was conducted using pre-test and post-test instruments, with the results indicating an increase in knowledge of 12.90%, attitude of 15.07%, and skills of 52.27%. These results indicate that the training has the potential to effectively improve participants’ ability to create digital promotional content. However, to ensure the program’s sustainability, follow-up strategies are needed, including the formation of group-based digital cadres, regular mentoring, and the optimization of KWT Puspasari’s social media use through the scheduling of routine content publications.
Co-Authors Aenur Rizqi Awaliyah Awaliyah Belysta Disa Setiawan Faiza Permana Putra Putri Elsa Amelia Silalahi Rizki Aditya Putra Saharuddin