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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Fadena Ananda Oktavia
Universitas Malahayati
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Hilirisasi UMKM Eco Siger Mandiri melalui Digitalisasi Pemasaran dan Optimalisasi Produksi Berbasis Steamer Otomatis Ayu Nursari; Reza Hardian Pratama; Amril Samosir; Fadena Ananda Oktavia; Imam Putra Asrofi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/z549nt59

Abstract

This community service program aims to enhance the competitiveness of the Eco Siger Mandiri MSME in Bandar Lampung through operational transformation, strengthening financial literacy, and marketing digitalization. The main problems faced by the partner include limited production capacity, high product failure rates (rejects), and limited digital literacy in marketing. The method used is a participatory approach involving Focus Group Discussions (FGD), the application of appropriate technology in the form of an automatic steamer machine, as well as financial management mentoring and marketing digitalization through an e-Catalog. The results of the service show an 80% increase in production capacity and an 80% reduction in product failure rates through the implementation of Standard Operating Procedures (SOP). Furthermore, marketing digitalization successfully increased sales transactions by 25% and expanded the partner's market reach. This program concludes that the integration of technological innovation and the strengthening of financial literacy is an effective model for realizing economic sustainability for green economy-based MSMEs. 
Co-Authors Amril Samosir Imam Putra Asrofi Pratama, Reza Hardian