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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Ascendia: Journal of Economic and Business Advancement
Nayla Candyasari
Universitas PGRI Adi Buana Surabaya
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Digitalisasi UMKM melalui QRIS dan Peta Digital di Desa Domas Kabupaten Gresik: Pengabdian Nayla Candyasari; Fitrianti Rahma Novitasari; Maria Yohana Vianey Wae; Fredirikus Jeno; Masayu Annastasya Amanda Prastika; Inna Fauziatun Nisa; Susi Hermin Rusminati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7911

Abstract

Digitalisasi UMKM menjadi kebutuhan penting untuk meningkatkan kemudahan transaksi dan visibilitas usaha. Kegiatan pengabdian melalui Kuliah Kerja Nyata ini bertujuan meningkatkan kapasitas digital pelaku UMKM di Desa Domas, Kabupaten Gresik melalui pemanfaatan QRIS dan peta digital. Kegiatan melibatkan lima pelaku UMKM dan dilaksanakan melalui lima tahapan, yaitu identifikasi kebutuhan, sosialisasi, pendampingan QRIS, pendampingan peta digital, dan evaluasi. Hasil kegiatan menunjukkan bahwa seluruh UMKM sasaran telah memiliki QRIS dan mampu memanfaatkannya sebagai alternatif pembayaran nontunai. Pendampingan peta digital juga meningkatkan kemampuan pelaku usaha dalam memperbarui informasi lokasi melalui Google Maps, sehingga usaha lebih mudah ditemukan oleh konsumen. Integrasi QRIS dan peta digital mendukung kesiapan transaksi digital sekaligus memperkuat visibilitas usaha. Pendampingan praktis dan partisipatif dapat menjadi strategi untuk mendorong transformasi digital UMKM di tingkat desa.
Optimalisasi  Pengembangan Usaha Kuliner Cheese Roll Sebagai Bentuk Kewirausahaan Kreatif di Sektor Makanan Ringan Moh Afrizal Miradji; Anggini Lefteuw; Nayla Candyasari; Novita Boymau; Agustina Viviliani Burhan; Inna Fauziatun Nisa
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/3t473x04

Abstract

This study aims to analyze the optimization of cheese roll culinary business development as a form of creative entrepreneurship in the snack food sector. The growing demand for innovative and practical food products has created significant opportunities for small-scale culinary businesses to develop sustainably. Creative entrepreneurship plays a crucial role in enhancing product innovation, marketing strategies, and business management to maintain competitiveness in a dynamic market environment. This research adopts a qualitative descriptive approach by examining entrepreneurial practices, innovation strategies, and market orientation in cheese roll businesses. The findings indicate that creativity in product variation, attractive packaging, and digital-based marketing significantly influences consumer interest and business sustainability. Furthermore, entrepreneurial knowledge and adaptive management contribute to the ability of businesses to respond to market changes and competition. The development of cheese roll businesses not only supports income generation but also strengthens the role of micro and small enterprises in the creative economy. Therefore, optimizing creative entrepreneurship is essential to ensure the long-term growth and resilience of culinary businesses in the snack food sector.
Co-Authors Agustina Viviliani Burhan Anggini Lefteuw Fitrianti Rahma Novitasari Fredirikus Jeno Inna Fauziatun Nisa Maria Yohana Vianey Wae Masayu Annastasya Amanda Prastika Mohammad Afrizal Miradji Novita Boymau Rusminati, Susi Hermin