Cai Siregar
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia

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Development of Employee Performance at Join Cosmetics Rantau Prapat: A Maqasid Sharia Perspective Cai Siregar; Muhammad Syukri Albani Nasution; Nurbaiti
Malacca: Journal of Management and Business Development Vol. 3 No. 1 (2026): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v3i1.845

Abstract

The purpose of this study is to analyze employee performance development at Join Cosmetics Rantau Prapat from the perspective of Maqashid Syariah. This study is a field research using a qualitative descriptive method. Data were collected through observation, interviews, and documentation studies. The data were analyzed through data reduction, data presentation, and drawing conclusions. The analysis findings indicate that employee performance development at Join Cosmetics is carried out through training, education, coaching, motivational classes, rewards, and optimized promotion to increase sales while competing with competitors. Asset preservation is considered a "dharuriyat" necessity by ensuring the halalness and safety of products in accordance with Islamic law, thereby ensuring transactions are conducted legitimately. Employee performance development from the perspective of Maqashid Syariah not only focuses on increasing sales but also emphasizes spiritual and moral responsibilities to achieve balance and blessings in business operations.