Muhammad Syukri Albani Nasution
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia

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Optimization of Waqf Development through the Quadruple Helix Model for Social and Economic Development in Dayah Malikussaleh North Aceh District Mukhlis Mukhlis; Muhammad Syukri Albani Nasution; Chuzaimah Batubara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6447

Abstract

The problem in this research focuses on the suboptimal development of waqf in Dayah Malikussaleh, North Aceh Regency, due to the lack of integration between local government, academics, waqf management institutions, and civil society. The problem formulation studied includes: (1) The role of local government in integrating stakeholders for waqf development; (2) How to increase the active role of all stakeholders through the quadruple helix model; (3) Effective strategies that can be implemented by the government, business people, educational institutions and the community in developing waqf; (4) Evaluation of the positive impact of the quadruple helix model in managing waqf on the social and economic development of society. The research method used is a qualitative study with a descriptive approach. Data was collected through in-depth interviews, observations, and document studies involving various stakeholders, including local government, academics, waqf management institutions, and the community. The research results show that local governments play a strategic role in integrating various stakeholders for waqf development. Through discussion forums and outreach, the government unites the vision of all parties following the Stakeholder Theory.
The Effect of Enduring Service Intensifiers, Perceived Service Alternatives, and Self-Perceived Roles on the Level of Customer Satisfaction Using the Importance Performance Analysis Method (Case Study of Bank Sumut Syariah KC. Medan) Herlina Herlina; Tuti Anggraini; Muhammad Syukri Albani Nasution
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8769

Abstract

This study aims to determine the relationship and influence of Enduring Service Intensifiers, Perceived Service Alternatives, Self-Perceived Roles on the Level of Consumer Satisfaction using the importance performance analysis method (case study of Bank Sumut Syariah Kc. Medan). The type of research used in this study is quantitative research. The object of this research was conducted at Bank Sumut Syariah branch office Jl Imam Bonjol Medan. The population used in this study were Bank Sumut Syariah customers who saved at the bank in the first quarter of 2023, as many as 2,340 people. The sample in this study was 96 people. Data collection techniques used multiple linear analysis with the help of the SPSS program version 23.0. Based on the results of the partial hypothesis test (t-test), it shows that the variables Enduring Service Intensifiers, Perceived Service Alternatives, Self Perceives Roles have a significance value of <0.05, which means that the variables Enduring Service Intensifiers, Perceived Service Alternatives, Self Perceives Roles have a positive and significant influence on increasing consumer satisfaction, so that the hypothesis in this study is accepted.
Transformation of marketing strategies in the retail sector through social media: An Islamic values perspective Ita Ayu Anggina Telaumbanua; Muhammad Syukri Albani Nasution; Atika Atika
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1721

Abstract

Digital transformation is pushing retail businesses to adapt their marketing strategies through social media. This study analyzes the integration of social media by SMB MMTC and identifies the opportunities and challenges faced. Using a qualitative case study approach, data was collected through interviews, observations, and documentation at the supermarket located in Medan City. The results show that Instagram, TikTok, and Facebook play a strategic role in expanding market reach, increasing engagement, and strengthening local branding. Challenges include limited human resources, algorithm changes, restricted promotional budgets, and a lack of data-driven evaluation. From an Islamic economic perspective, business practices align with Sharia principles, including transparency, honesty, and freedom from usury and uncertainty. This study concludes that social media functions as both a promotional tool and an interactive platform, with the success of transformation determined by internal readiness, content innovation, and support from a sustainable digital ecosystem. Public Interest Statement: This research is important for the public because it provides insights into how local retail businesses, such as SMB MMTC, can effectively utilize social media to expand their market, increase interaction with consumers, and implement marketing strategies that are in line with Islamic economic principles in the era of digital transformation.